#Japan #Tokyo #BEYBLADE X #ABC-MART #Hawkins

BEYBLADE X and HAWKINS Join Forces for a New Kids’ Shoe Line

In an exciting development for children’s footwear, ABC-MART reveals a captivating collaboration between HAWKINS and the latest BEYBLADE series, BEYBLADE X. This venture introduces a unique line of kids' shoes featuring the popular dial shoes from HAWKINS, tailored perfectly for young fans of the dynamic spinning top game.

A Stylish and Functional Design

The popular dial series of the HAWKINS kids’ line features a top dial that allows for easy adjustments of fit, making it perfect for little ones who need to slip on and off their shoes independently. The stylish design of the shoes echoes the essence of BEYBLADE, resembling the spinning tops themselves, ensuring that kids can show off their favorite game while enjoying comfort.

Starting from July 30, 2026, this special collection will be available exclusively across select ABC-MART stores nationwide and on the official online store. To celebrate the launch, customers will receive a special holographic sticker while supplies last with every purchase of the collaboration shoes. Additionally, several ABC-MART stores will feature unique decorations, showcasing a historical timeline of the BEYBLADE series and character panels, enhancing the shopping experience for visitors.

Exclusive Store Events

Participants can expect extraordinary store events between July 30 and August 31, 2026, at select ABC-MART locations, including the Mega Stage in Sapporo and various shops in Tokyo and beyond. These stores will not only have special decorations but also offer exclusive buying benefits. For customers keen on acquiring the shoes, it is advised to visit early, as stocks may be limited.

Product Details

The collaborative shoe, named MACH BEY, comes in exciting color options including blue, black, orange, purple, red, yellow, and more, catering to children’s diverse fashion tastes. Sizes range from 17.0cm to 22.0cm, priced reasonably at 6,490 yen (tax included).

The BEYBLADE Phenomenon

For those unfamiliar with BEYBLADE, it is a modern twist on the traditional Japanese spinning top, known as beigoma, first launched in 1999. The BEYBLADE franchise has reinvented spinning tops into highly customizable battle toys, which can be modified using interchangeable parts to compete in thrilling matches via specially designed launchers. Over decades, BEYBLADE has grown to become a global phenomenon, with its four series—BEYBLADE X being the latest—selling over 560 million units across more than 80 countries.

This exciting new series introduces the innovative “X Dash” mechanism, allowing players to achieve unprecedented speeds, enhancing both the competitive experience for players and the excitement for audiences watching these battles.

For more insight into the BEYBLADE franchise, check out the official BEYBLADE homepage at BEYBLADE X Official Website.

About ABC-MART

ABC-MART, founded in June 1985, is a leading retailer in Japan, specializing in footwear and fashion items. Under the leadership of Yoshikiro Hattori, the company has expanded its offerings both in-store and online, continuously providing fashionable and functional shoes for all ages. For inquiries, customers can reach them at 0120-936-610, available from 10:00 to 17:00 on weekdays.

With the combination of trendy design and the legacy of BEYBLADE, the collaboration between BEYBLADE X and HAWKINS promises to make waves in the world of children’s footwear this summer. Don't miss your chance to pick up a pair of these exciting sneakers!