The Rise of Horse Motif Charms: A Trend Fueled by Japanese Culture and Television

In an exciting turn of events this fall, SALON DE ALFURD TOKYO, a brand renowned for its luxurious bags and wallets, has reported an impressive increase in sales of their new horse motif charm, known as the 'Job Luck Charm.' The sales have seen a remarkable threefold increase compared to November figures, making it one of the hottest items on the market.

As we approach the upcoming Year of the Horse in 2024, this charm not only represents personal and professional advancement but is also seen as a lucky charm that symbolizes 'leaps,' 'career fortune,' and 'progress.' The surge in its popularity can also be attributed to its association with TBS's hit drama, 'The Royal Family,' which resonates particularly well with working women and equestrian enthusiasts.

Symbolism of the Charm

The design of the 'Job Luck Charm' features intricate details that highlight both the horse and the horseshoe motifs. Crafted by skilled artisans, this leather charm beautifully combines luxury with cultural significance. The horse is often viewed as a harbinger of good fortune; it represents the idea that things will go smoothly (馬くいく) and success will be achieved.

On the other hand, the horseshoe, recognized for its ability to bring good luck, is believed to give a push towards moving forward in life. The energy of these symbols is palpable, making the charm not just a mere accessory, but a tangible source of inspiration.

Collaboration with Team Mature

The charm is available in two sophisticated colors—black and gold—each representing different aspects of luck. The collaboration with Team Mature, a curated online shopping magazine by Kobunsha, has been critical in elevating the charm’s profile. The black variant symbolizes strength and resilience, while gold is associated with prosperity, attracting abundance and wealth.

The coming Year of the Horse adds another layer of significance to this charm, making it an excellent choice for festive gifting. As we approach the new year, many are seeking ways to attract positive energies into everyday life, increasing demand for this special charm as a thoughtful gift or personal wish for career success.

Product Overview and Pricing

- Job Luck Charm: Available for 11,000 JPY (tax included)
- Material: Crafted from Italian cowhide leather (Italian shrink-embossed leather) and 100% polyester suede.
- Dimensions: The charm features a strap of approximately 25cm and a chain length of 21cm, showcasing the horse at 18.2cm in total length, and a horseshoe measuring 5cm.
- Manufactured: Proudly made in Japan.

Company Background

SALON DE ALFURD is led by Hiroki Mitsuda, who took over the family’s bag manufacturing business. After extensive travels across 24 countries to delve into fashion and art, he launched the SALON DE ALFURD brand, adopting a business model that veers away from traditional retail practices. This approach emphasizes maintaining low inventory while ensuring high quality and rapid product launches based on customer feedback. This innovative strategy has led to significant growth for the company.

With a strong online presence and partnerships with prestigious department stores including Hankyu and Takashimaya, SALON DE ALFURD continues to gain a loyal customer base, boasting a repeat purchase rate of 40% in online sales last year.

Visit SALON DE ALFURD

For more information, you can explore the brand's official website and social media channels:

Whether you’re looking to bring home a piece of good fortune or searching for the perfect gift, the 'Job Luck Charm' stands out as an elegant representation of Japanese craftsmanship infused with cultural meaning.