Watabe Ken Becomes Official Ambassador for HACHIDORI
In a significant development for English learning in Japan, prominent comedian
Watabe Ken has been named the official ambassador for
HACHIDORI, an innovative English coaching company. HACHIDORI captures the spotlight as the country's first English coaching service that encourages learners not to aim for native speaker fluency from the onset. Founded in
Tokyo by
Kanta Eguchi, HACHIDORI has seen remarkable growth, relying primarily on word-of-mouth rather than traditional advertising methods.
Over the years, HACHIDORI has garnered substantial support not just from everyday learners, including office workers and housewives, but also from celebrities, Major League Baseball players, and business executives. The unique selling point of HACHIDORI lies in its commitment to enabling learners to communicate their thoughts and intentions confidently in English, rather than achieving perfect pronunciation or superficial fluency.
The Root of Japan's English Learning Challenges
Many Japanese individuals struggle to converse in English, despite excelling in reading and writing or obtaining high scores on English proficiency tests. This discrepancy often arises not from a lack of English skills but rather from deep-rooted cultural factors. In Japan, a tendency to conform to group dynamics can impede individuals from expressing their thoughts or opinions openly. The educational environment often discourages the development of personal perspectives, resulting in a widely shared hesitation to speak, even when one has valuable insights to offer.
Conversational settings abroad emphasize personal opinions and insights over mere language proficiency. Hence, many Japanese learners find it difficult to express their views not due to a lack of vocabulary, but because they seldom engage in articulating their thoughts in any language, leading to what can be characterized as