#Japan #Tokyo #NB.ACADEMY #Yoshinoya #Asia Koshien

Yoshinoya's Renewed Commitment to Asia Koshien Championship

As the stage is set for the Asia Koshien Championship in December 2025, Yoshinoya is excited to announce the renewal of its gold sponsorship. Known as Asia's No. 1 gyudon chain, Yoshinoya's collaboration with the NB.ACADEMY marks a significant stride towards popularizing Japan's traditional baseball culture throughout the continent.

The momentous Asia Koshien Championship, scheduled to take place from December 13 to 20, 2025, in Jakarta, Indonesia, is a central part of the aim to nurture sportsmanship and teamwork among the youth in Asia. Last year’s successful inaugural event, held on December 17-21, 2024, attracted numerous participants and gained tremendous applause from both attendees and viewers. The enthusiastic response has incentivized the organizers to expand this year's event to include participation from a greater number of Asian countries, thereby fostering regional interaction and camaraderie.

Yoshinoya's commitment to the championship not only elevates the event's significance but also embodies its mission of delivering the delectable experience of gyudon culture across Asia. The chain's value proposition—“delicious, cheap, and fast”—has made it a favorite among patrons, particularly in Southeast Asia, led by Indonesia. Yoshinoya's ethos resonates with the Asia Koshien's mission, aiming to disseminate cultural experiences and joy throughout the region.

The Asia Koshien Championship stands as more than just a sports competition; it embodies a platform for cultural exchange and mutual understanding. This partnership with Yoshinoya promises to cultivate enhanced emotional connections while contributing significantly to the development of future generations and community growth across Asia.

Comments from Partner Companies

Yoshinoya

CMO: Yasuto Tanaka
Through last year's Asia Koshien, we felt anew the power of sports in empowering young people across borders. We are greatly honored to continue supporting this initiative. The spirit of dedication, teamwork, and sportsmanship that baseball represents aligns beautifully with our principles. We hope these values can spread among Asia's youth, paving the way for a brighter future. Yoshinoya will continue to actively engage in efforts to share Japanese culture and values with society.

NB.ACADEMY

Representative Director: Shogo Shibata
We sincerely appreciate your ongoing support for the upcoming second tournament. My strong desire is for young individuals to overcome challenges by setting goals, and we are committed to creating platforms that inspire admiration. Even after the immense cooperation prior to last year's event, I’ve learned that Yoshinoya once faced trials during the Asian economic crisis yet managed to flourish, now operating 174 stores in Indonesia and approximately 1,000 stores across Asia. This partnership provides us the support we need for project success.

Overview of the Asia Koshien

The Asia Koshien is an international tournament aimed at spreading the excitement and sentiment of Japanese high school baseball throughout Asia. Our goal is to replicate the sweat and tears of Koshien and facilitate the exchange of cultures while promoting baseball in the region. This tournament is a crucial first step in expanding the popularity of baseball within Asian markets, building bright futures through this endeavor.

Tournament Schedule:

• - Dates: December 13-20, 2025 (8 days)
• - Location: Gelora Bung Karno Stadium and Rawamangun Baseball Field, Jakarta, Indonesia
• - Participating Age: 14-18 years old (as of December 2025)
• - Participation: 14 teams from 4 countries
• - Match Format: Tournament style (with a loser’s bracket), 36 matches total
• - Match Duration: 7 innings or 2 hours
• - Note: Open to all genders and nationalities (residence region applicable)

For further details, visit our official website: Asia Koshien Championship 2025.

Company Profiles

Yoshinoya

• - Company Name: Yoshinoya Holdings Co., Ltd.
• - Headquarters: 36-2, Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo, 18th floor of Daiwa River Gate
• - Representative: Tetsuya Naruse
• - Established: March 1, 2014
• - Website: Yoshinoya Official Site

Yoshinoya, established in 1899 in Tokyo, specializes in gyudon, a delicious dish featuring thinly sliced beef braised in a savory-sweet sauce served atop rice. With its motto of “delicious, cheap, and fast,” it has garnered extensive customer support and plans for further expansions.

NB.ACADEMY

• - Company Name: NB.ACADEMY
• - Headquarters: 4-24-3 Jingumae, Shibuya-ku, Tokyo
• - Representative: Shogo Shibata
• - Established: August 19, 2022
• - Website: NB.ACADEMY Official Site

NB.ACADEMY aims to promote Japan's traditional baseball culture overseas while aiding the growth of baseball and the professional sports market through initiatives that cultivate personal growth and language acquisition among individuals through baseball.