#USA #Las Vegas #Retail Technology #Digital Signage #SOLUM

Retail's New Revenue Frontier: SOLUM's AI-powered Solution

In the evolving landscape of retail, traditional methods of product display are rapidly becoming outdated. As retailers increasingly look for new revenue streams, digital displays are emerging as robust platforms for advertising. SOLUM, a company known for its innovation in display technologies, has recently showcased an AI-powered digital display solution that marks a significant step in this direction.

At the CES 2025, SOLUM revealed its integrated digital display technology designed to transform physical retail spaces into dynamic advertising platforms, delivering not just advertisements but personalized customer experiences as well. According to Statista, the global market for retail media networks is anticipated to reach a staggering $156 billion by 2026, signifying a massive opportunity for retailers willing to adapt to this new paradigm.

The Shift Beyond Traditional Displays

Sungho Jeon, the CEO of SOLUM, emphasizes the shift within retail environments, stating, “The retail landscape is evolving beyond traditional product displays.” With their innovative digital display solution, SOLUM assists retailers in converting their physical stores into engaging advertising platforms that deliver real-time customer insights. This advancement aligns with the increasing importance of data privacy regulations, which have further amplified the value of data collected in store environments.

AI Integration and Real-time Analytics

SOLUM’s sophisticated system utilizes Vision AI technology to create interactive digital signage capable of analyzing customer behavior as it happens. This capability allows retailers to display targeted advertisements that resonate with shoppers' interests at any given moment. For example, when a customer demonstrates interest in a particular product, associated Electronic Shelf Labels (ESL) light up, giving synchronized product information and promotions to encourage purchase decisions.

The integration of this technology not only enhances customer engagement but also facilitates robust measurement of advertisement effectiveness and customer retention in physical spaces—metrics that have often been exclusive to online commerce.

Results from First Implementations

The success stories from early adopters of SOLUM’s retail solutions are noteworthy. For instance, a leading convenience store chain reported a 7% increase in purchase rates after implementing the synchronized digital signage and ESL system. Beyond improved customer engagement, SOLUM's solution has significantly boosted operational efficiency by eliminating the need for manual price updates and creating new revenue opportunities through targeted advertising campaigns.

What to Expect at CES 2025

At CES 2025, visitors to SOLUM’s exhibition at the Las Vegas Convention Center (West Hall No. 9615) can expect a variety of highlights that demonstrate the capabilities of their advertising platform. Featured attractions include:

• - A simulated retail environment showcasing the full potential of the advertising platform
• - Vision AI-driven digital signage with real-time customer behavior analysis
• - Digital signage synchronized with ESL for enhanced customer interaction
• - Interactive touch-finding solutions that guide customers directly to desired products

About SOLUM

Founded in 2015 as a spin-off from Samsung Electro-Mechanics, SOLUM has quickly established itself as a leader in display technologies, power solution offerings, and electronic shelf labeling. The company continually pushes boundaries through innovation, expanding into areas such as smart lighting, sensors, and healthcare technologies. SOLUM’s commitment to enhancing customer success through tailored solutions and top-notch products is evident in its focus on sustainable energy and digital transformation initiatives.

For the latest updates, media contacts can reach Sophia Shim at SOLUM via email at [email protected] or call (+82) 31-8006-7723.

To see SOLUM’s display technology in action, make sure to stop by their booth at CES 2025!