Adidas and Audi F1 Team Join Forces in Exciting Partnership

Adidas and Audi F1 Team Official Partnership

Adidas Japan Co., Ltd. is thrilled to announce that starting in 2026, it has signed a multi-year partnership agreement with the new Audi F1 Team. This partnership is a significant step in strengthening Adidas' engagement in motorsports, reflecting a shared vision between two iconic brands.

Through this collaboration, Adidas and the Audi F1 Team will work together to develop high-performance, stylish products tailored for drivers, mechanics, and the entire team. Utilizing advanced Adidas technologies, the collection aims to introduce a fresh perspective into motorsport culture, showcasing innovation both inside and outside the paddock.

The first collection from this collaboration, Adidas x Audi F1 Team, is set to launch in February 2026, just in time for the season kickoff. This collection will feature a wide range of apparel, footwear, and accessories, allowing fans to support the Audi F1 Team in style ahead of their inaugural race.

About the Audi F1 Team

In 2026, Audi will enter Formula 1 as its own factory team, carrying a hybrid power unit developed in Germany. This move marks a pivotal step towards a sustainable future in motorsports, aligning with new FIA regulations aimed at enhancing the electric ratio in hybrid drives and introducing sustainable fuels.

The newly established Audi Formula Racing GmbH will focus on power unit development in Neuburg an der Donau, Germany. Meanwhile, design and development of the race car, as well as race management, will take place in Hinwil, Switzerland, supported by a technical center located in the heart of the UK's motorsport valley.