#USA #Detroit #Jack Morton #John Howard #Ashley Brantman

Strategic Promotions at Jack Morton

In an exciting announcement, Jack Morton, a leading global agency specializing in brand experiences, has undergone significant changes at the top of its organizational structure. The agency has appointed John Howard as the new President in the US, alongside promoting Ashley Brantman to the position of Senior Vice President and Head of Growth for the US operations. This revitalized leadership aims to capitalize on opportunities for growth and innovation amidst an evolving market landscape.

Driving Growth and Innovation

These changes come on the heels of a strategic focus on expanding the agency's capabilities and nurturing its talent base. John Howard, who joined Jack Morton back in 1999, has been an instrumental figure in the agency's success, having previously served as the Executive Creative Director in Detroit. His unique blend of creativity and business acumen has been crucial in executing impactful brand strategies, particularly notable for his work with General Motors.

Meanwhile, Ashley Brantman, who has accumulated over 15 years of experience in brand strategy within sports and entertainment sectors, will continue to lead new business development, further reinforcing the agency’s commitment to innovation. Under her leadership, Jack Morton has seen impressive growth, especially with the launch of Jack 39, the agency's dedicated sponsorship consulting arm.

Expanded Leadership Roles

The promotions of Howard and Brantman are not the only changes within Jack Morton. The agency is also enhancing its creative and client service divisions, marking a decisive move towards nurturing leadership capabilities in every facet of the business. New promotions include:

• - Mary Trybus and Rob Parker, promoted to Senior Vice Presidents and Executive Creative Directors based in Detroit.
• - Jeff Erin, appointed as Senior Vice President and Executive Creative Director for Jack Health, operating out of Los Angeles.
• - Souad Saied, returning from her role in Sydney to become Senior Vice President of Client Experience in San Francisco.
• - Erica Fram, promoted to Senior Vice President and General Manager, overseeing the agency’s East Coast operations.

Each leader brings a wealth of experience and expertise to their new roles. For example, Trybus has a rich history of directing major experiential events, including the Olympics and Grammy Awards, while Parker has proven adept at devising solutions for notable brands such as Chevrolet and the NFL. On the other hand, Erin's diverse background spans industries and has made him a key player in Jack Health's innovative solutions for its largest clients.

Commitment to Talent Development

Craig Millon, the CEO of Jack Morton, expressed enthusiasm for the newly elevated leaders, emphasizing that their backgrounds and visions will play pivotal roles in shaping the agency's future. Millon states, "We are laser-focused on our growth and prioritizing the right sources of leadership to maintain and enhance our business success.”

Howard echoed this sentiment, highlighting the importance of fostering a collaborative environment that promotes talent-sharing across all offices. The goal is not only to support each client effectively but also to provide growth opportunities for team members across the board.

Looking Ahead

As Jack Morton navigates the complexities of the current business environment, these leadership changes reflect a strong strategy oriented towards sustainable growth and creative excellence. With a reinforced focus on innovation, teamwork, and exceptional client service, the agency is poised to strengthen its position as a major player in brand experience, continuing to offer groundbreaking work to its clients.

Since its inception in 1939, Jack Morton has established itself as a pioneer in the industry, winning numerous prestigious awards, including Adweek’s Experiential Agency of the Year. With its commitment to creating transformative experiences, the agency not only aims to meet the needs of today’s brands but to shape the cultural landscapes of the future.

For more information about their services and case studies, visit Jack Morton’s official website.