Pepper Lunch in Mongolia
2025-06-24 03:14:20

Pepper Lunch Opens Its First Store in Mongolia at State Department Store

On June 11, 2025, Pepper Lunch proudly inaugurated its first outlet in Mongolia, located in the renowned State Department Store in Ulaanbaatar. This grand opening signifies an important chapter in the brand's journey as it expands into the 17th international market.

The new Pepper Lunch State Department Store location boasts a spacious interior of 61.4 tsubo (approximately 203 square meters) and has seating for 132 guests. Customers can enjoy their meals from 11:00 AM to 10:00 PM, with the last order taken at 9:30 PM. This operational schedule aims to provide ample time for guests to savor the restaurant's signature dishes, including the popular Beef Pepper Rice.

The company, Hot Palette Holdings, based in Koto, Tokyo, has set ambitious goals to dominate the global restaurant market. With the aim of conquering all six continents, excluding Antarctica, Pepper Lunch is dedicated to establishing both company-owned stores and franchise opportunities in various countries. Their guiding philosophy, which is to bring unique culinary experiences that make the world smile, drives their expansion strategy. This vision is manifested in their commitment to delivering delightful meals that soothe both hunger and the soul.

As the global food scene becomes increasingly competitive, Pepper Lunch positions itself uniquely by combining fast-casual dining with high-quality ingredients and a vibrant atmosphere. The opening of the Ulaanbaatar store is a testament to the brand's dedication to in-depth market research and understanding local tastes, ensuring that the menu resonates with the Mongolian palate.

In addition to the star dish, Beef Pepper Rice, the Mongolian menu features a selection of local specialties designed to cater to regional preferences. This local adaptation marks an essential strategy for Pepper Lunch as it seeks to build lasting relationships with customers worldwide. Not only does this approach help the brand earn trust among local diners, but it also establishes Pepper Lunch as a key player in Mongolia's growing food and dining scene.

To celebrate its arrival in Mongolia, Pepper Lunch plans to host various promotional events and activities aimed at familiarizing locals with the brand and its offerings. This strategy underscores the importance of community engagement for Pepper Lunch as it expands its footprint globally. The commitment of the brand to maintain high-quality standards and unique dining experiences is likely to endear it to customers in Ulaanbaatar and beyond.

As more consumers seek out distinctive and enjoyable dining experiences, Pepper Lunch is at the forefront of providing an innovative blend of flavors in a fast-casual setting. From the sizzling dishes served right at the table to the convivial atmosphere, every visit promises to be a memorable experience for diners. With an eye toward continued expansion, Pepper Lunch looks forward to bringing its delightful culinary creations to even more international markets in the near future.

In summary, the opening of Pepper Lunch at the State Department Store is not just a significant milestone for the brand, but also an exciting addition to Mongolia's culinary landscape. As it embarks on this new venture, the company remains committed to its core values of quality, customer satisfaction, and innovative dining experiences, creating a thriving environment for food lovers and a promising future for the brand itself.


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Topics Consumer Products & Retail)

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