Denssi and NGTI Collaborate to Redefine the Smoking Experience in Spain
In a significant move aimed at transforming the Spanish tobacco landscape, Denssi has forged a partnership with New Generation Tobacco International (NGTI). This collaboration combines Denssi's well-established reputation for high-quality nicotine products with NGTI's extensive market knowledge and innovative practices, focusing on meeting the needs of the evolving market in Spain.
The Iberian Peninsula presents a rich opportunity for both companies, particularly in the context of shifting consumer preferences toward smoke-free alternatives. The partnership is timely, aligning perfectly with the growing demand globally for such products. As indicated by industry trends, nicotine pouches are becoming increasingly popular due to their perceived health benefits relative to traditional tobacco products.
Pedro J. Taurá, the CEO of NGTI, elaborated on the significance of this partnership, expressing that with his over twenty years of experience in growth-oriented strategies, he aims to guide Denssi effectively in navigating the complexities of the Spanish market. He stated, ‘The partnership with Denssi enables us to expand and diversify our nicotine product portfolio. NGTI has cultivated a profound understanding of Southwestern European markets through years of strategic growth. We look forward to leveraging our shared integrity to propel our organizations forward.’
Echoing this sentiment, Sami Säämänen, founder, and CEO of Denssi, expressed excitement for introducing Denssi's nicotine pouches to a market where NGTI has established its leadership. Säämänen emphasized that their joint focus on precision engineering and sustainability is set to meet the evolving demands of Spanish consumers looking for smoke-free options. ‘Together, we are prepared to meet the needs of consumers in Spain as they explore smoke-free solutions, delivering products that inspire confidence and trust through quality and reliability,’ he reassured.
As the world leans more towards environmentally friendly alternatives, this partnership seeks to take advantage of nicotine alternatives that uphold consumer preferences while driving environmental sustainability. Denssi's reputation for uncompromising quality is further reinforced by its rigorous adherence to international certifications, such as ISO-9001 and ISO-14001, which signify a commitment to both quality management and environmental accountability.
Moreover, NGTI commands a significant position in the tobacco market, with a staggering 93% representation in sales across various tobacco products, including cigarettes and cigars. This robust foothold is expected to enhance the reach and effectiveness of Denssi’s product lines in Spain, allowing both companies to capture the growing interest in nicotine pouches—a market segment that is gaining momentum.
Denssi's products are not just about fulfilling market demand; they are about elevating the consumer experience with innovative design and uncompromising quality. By leveraging NGTI's established market presence and distribution channels, Denssi aims to solidify its position as a leader in the industry.
In summary, this strategic partnership between Denssi and NGTI marks a milestone for both companies and is illustrative of the broader shift within the tobacco industry towards smoke-free, sustainable products. As they embark on this venture, they are poised to redefine consumer preferences in Spain, ultimately contributing to a healthier and more responsible public approach to nicotine consumption.
The Iberian Peninsula presents a rich opportunity for both companies, particularly in the context of shifting consumer preferences toward smoke-free alternatives. The partnership is timely, aligning perfectly with the growing demand globally for such products. As indicated by industry trends, nicotine pouches are becoming increasingly popular due to their perceived health benefits relative to traditional tobacco products.
Pedro J. Taurá, the CEO of NGTI, elaborated on the significance of this partnership, expressing that with his over twenty years of experience in growth-oriented strategies, he aims to guide Denssi effectively in navigating the complexities of the Spanish market. He stated, ‘The partnership with Denssi enables us to expand and diversify our nicotine product portfolio. NGTI has cultivated a profound understanding of Southwestern European markets through years of strategic growth. We look forward to leveraging our shared integrity to propel our organizations forward.’
Echoing this sentiment, Sami Säämänen, founder, and CEO of Denssi, expressed excitement for introducing Denssi's nicotine pouches to a market where NGTI has established its leadership. Säämänen emphasized that their joint focus on precision engineering and sustainability is set to meet the evolving demands of Spanish consumers looking for smoke-free options. ‘Together, we are prepared to meet the needs of consumers in Spain as they explore smoke-free solutions, delivering products that inspire confidence and trust through quality and reliability,’ he reassured.
As the world leans more towards environmentally friendly alternatives, this partnership seeks to take advantage of nicotine alternatives that uphold consumer preferences while driving environmental sustainability. Denssi's reputation for uncompromising quality is further reinforced by its rigorous adherence to international certifications, such as ISO-9001 and ISO-14001, which signify a commitment to both quality management and environmental accountability.
Moreover, NGTI commands a significant position in the tobacco market, with a staggering 93% representation in sales across various tobacco products, including cigarettes and cigars. This robust foothold is expected to enhance the reach and effectiveness of Denssi’s product lines in Spain, allowing both companies to capture the growing interest in nicotine pouches—a market segment that is gaining momentum.
Denssi's products are not just about fulfilling market demand; they are about elevating the consumer experience with innovative design and uncompromising quality. By leveraging NGTI's established market presence and distribution channels, Denssi aims to solidify its position as a leader in the industry.
In summary, this strategic partnership between Denssi and NGTI marks a milestone for both companies and is illustrative of the broader shift within the tobacco industry towards smoke-free, sustainable products. As they embark on this venture, they are poised to redefine consumer preferences in Spain, ultimately contributing to a healthier and more responsible public approach to nicotine consumption.
Topics Consumer Products & Retail）
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