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Guns.com: A Leader in Online Firearm Retail

In an industry where competition is fierce and market fluctuations are common, Guns.com has emerged as a significant player. The company is not just surviving; it is thriving with remarkable sales figures, demonstrating a consistent year-over-year growth of 10%. This success marks the beginning of its seventh consecutive year of expansion since launching its online retail platform in 2018.

A Strong User Base

In 2024, Guns.com welcomed over a million new shoppers to its website, bolstering its already robust base of loyal customers. Greg Minkler, the co-CEO and CMO of Guns.com, proudly states, “The customer experience on Guns.com has become a benchmark in the firearm industry.” This reflects the company's dedication to providing a streamlined, efficient shopping experience for gun owners.

Partnering with Local Dealers

A crucial component of Guns.com's strategy is its collaboration with approximately 2,000 local brick-and-mortar firearm dealers. While many long-standing industry sites have reported a decline in new gun sales, some by more than 20%, Guns.com has been instrumental in supporting these local businesses. By fulfilling the majority of its sales through these partnerships, they facilitate a thriving marketplace that benefits both the local retailers and their customers.

Innovative Shopping Experience

Guns.com has invested in leading-edge technology to enhance the online shopping experience, allowing customers easy access to hundreds of thousands of firearm listings from local stores across the nation. The platform offers superior customer service to assist gun owners at every stage, from navigating regulations to ensuring a seamless transfer process at the customer’s chosen Federal Firearm License (FFL) dealer.

Innovative marketing initiatives have further strengthened Guns.com’s position. Jennifer Simunek, the Marketing Director, mentions that the company’s partnerships with manufacturers and local dealers have doubled in the past year, which enhances the customer shopping experience.

Exclusive Offers and Programs

The company also runs unique promotions that entice customers. For instance, their We Buy Guns program allows sellers to submit their firearms online easily. Following a quick appraisal, sellers receive a competitive offer usually within a day. Upon acceptance, they can opt for cash payment or choose a gift card for more value, with exciting limited-time offers making it even more appealing to potential sellers.

As part of a current promotion, from April 1 through May 31, 2025, customers who sell their guns through Guns.com can receive a $100 discount on select new firearms from FN America, making it an attractive option for those looking to update their arsenal.

Commitment to the Second Amendment

Founded in 2011, Guns.com has made it its mission to empower gun owners to exercise their rights under the Second Amendment. With over 30,000 new and certified used firearms available as well as ammo, suppressors, and a variety of other gear, the company seeks to be the go-to online destination for firearms enthusiasts. In addition to sales, Guns.com provides comprehensive resources for industry news, product reviews, and educational content to keep customers informed and engaged.

By continuously innovating and focusing on collaboration, Guns.com is well-positioned to navigate the future of online firearm retail, ensuring that they remain at the forefront of the industry. Their commitment to customer satisfaction is clear, fostering a community that values responsible gun ownership and accessibility.

For anyone interested in experiencing the best in online firearm retail, Guns.com serves as an unparalleled resource, constantly updating its offerings to meet the needs and expectations of modern gun owners. To learn more about selling firearms or to browse their extensive catalog, visit Guns.com.