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Mavrix: A New Era of AI-Driven Data Intelligence

Azure Knowledge Corporation, a global leader in high-quality market research data since 2000, recently announced its rebranding to Mavrix. This strategic shift signifies a commitment to enhancing data intelligence through cutting-edge technology and customer collaboration.

The Transformation into Mavrix

The rebranding to Mavrix reflects the company’s evolution into a modern data capture and intelligence entity, specializing in a diverse range of data collection methods, including online panels, telephone surveys, face-to-face interviews, qualitative services, expert networks, and custom recruitment. Supported by industry-leading AI technologies, Mavrix aims to ensure data quality and provide advanced visualization tools for its clientele.

Strategic Vision for Leadership

Rafal Gajdamowicz, CEO of Mavrix, emphasized that the rebranding is a response to today's fast-evolving market landscape. By positioning Mavrix as a forward-thinking leader, the company remains committed to its core values of quality, innovation, partnership, and customer-centric service. With a global presence, Mavrix operates across six continents, supported by leadership teams in the USA, Canada, Europe, and Asia, providing 24/7 assistance and local expertise. Projects are delivered in over 85 countries and in more than 40 languages.

Merging Technology with Human Insights

Mavrix blends state-of-the-art AI tools with human expertise, managing complex, cross-border projects utilizing a wide array of methodologies—from online surveys and personal interviews to immersive environments and qualitative research. Trust from over 300 global companies, ranging from Fortune 500 enterprises to startups and research institutions, showcases the versatility of Mavrix’s tailored solutions across finance, technology, healthcare, and consumer goods sectors.

Building Long-term Partnerships

Neil Blefeld, Managing Director of North America at Mavrix, stated, “We focus on building long-term, sustainable partnerships with our clients. They gain insights that provide real advantages, beyond just data.” This approach highlights Mavrix’s commitment to delivering actionable intelligence tailored to the unique needs of its customers.

Seamless Transition Strategy

The rebranding will be executed in multiple phases to ensure a smooth and uninterrupted transition for all stakeholders. A new website and an updated visual identity will emphasize Mavrix’s expanded capabilities and its leadership role in data-driven innovations.

A Vision for Transformative Impact

With aspirations to make a transformative impact over the next 25 years, Mavrix’s strategy aims to lead the industry while upholding the high standards that have earned its reputation. Glen Collins, EVP of the Global Commercial Group, reiterated the company's unwavering focus on customers, stating, “We are 100% dedicated to leveraging advanced technologies and research methods to achieve excellence.”

About Mavrix

Mavrix is a global data and information company offering technology-driven market research solutions. Formerly part of Azure Knowledge, Mavrix integrates advanced technology with human expertise to deliver high-quality data and insights worldwide. For more information, visit www.mavrixdata.com.