Harry Ramsden's Joins Forces with DFDS Ferries to Serve Fish & Chips at Sea
In an exciting collaboration, Harry Ramsden's, renowned worldwide as the epitome of British fish and chips, is partnering with DFDS Ferries, the leading ferry operator across Europe. This partnership aims to bring a taste of Britain to the high seas by making Harry Ramsden's famous dishes available on select DFDS routes. Set to launch in Spring 2025, this new venture will allow passengers traveling between Dover and Calais, as well as Dover and Dunkirk, to indulge in Harry Ramsden's legendary fish and chips. The innovative dining concept, known as the "Proudly Serving" model, will be rolled out across six different DFDS vessels, with expectations that the full implementation will be complete by Easter 2025. This exciting initiative marks a monumental step in delivering quintessentially British culinary experiences to travelers crossing the Channel.
Harry Ramsden's commitment to quality shines through in this new partnership, highlighted by their use of sustainably sourced ingredients. Each dish will be freshly prepared, featuring the brand's secret-recipe batter and premium potatoes sourced from reputable British farms. This attention to quality aligns perfectly with DFDS’s goal of providing an exceptional travel experience, and they plan to implement extensive training, branded packaging, and operational oversight to maintain the high standards that Harry Ramsden's is famous for.
CEO of Deep Blue Restaurants, James Low, expressed enthusiasm regarding this collaboration, stating, "This partnership with DFDS reflects our shared commitment to exceptional customer experiences. By bringing our world-famous fish and chips to the high seas, we continue our mission to share Britain's most cherished tradition with travelers worldwide." He believes that the association between two respected brands is advantageous not just for the two companies but also for ferry passengers who will experience this classic British fare while enjoying their journey.
Steven Newbery, Director of Global Onboard Services at DFDS Ferries, echoed these sentiments. He noted that pairing the two heritage brands signifies a really great partnership aimed at enhancing the quality of DFDS's bestselling onboard dish. Fish and chips are a staple of travel for many, especially during vacations, and DFDS aims to deliver the consistent quality expected from both brands throughout this partnership.
Sustainability remains a major focus for Harry Ramsden's, as they ensure that all fish served is MSC-certified and sourced from responsibly managed fisheries. Not only does this uphold the integrity of their food offerings, but it resonates with DFDS's commitment to environmental stewardship as well. To further their mission of sustainability, the meals will also be served in fully recyclable packaging, reducing the impact on the environment and enhancing the overall experience for passengers who are increasingly eco-conscious.
As Spring approaches, travelers can look forward to enjoying the beloved taste of Harry Ramsden's fish and chips while sailing across the English Channel with DFDS Ferries. This partnership is not just about food; it is about creating memorable experiences that combine the best of British culture and excellent travel service. With plans to possibly expand the menu offerings to include more items from Harry Ramsden's range by Summer 2025, the culinary journey on the seas promises to be an exciting one.
The collaboration signifies a new era for ferry dining, setting a high bar in the hospitality industry at sea. With two iconic names joining forces, passengers can await their voyages with heightened anticipation, eager to savor a true taste of Britain amidst their maritime adventures.
Harry Ramsden's commitment to quality shines through in this new partnership, highlighted by their use of sustainably sourced ingredients. Each dish will be freshly prepared, featuring the brand's secret-recipe batter and premium potatoes sourced from reputable British farms. This attention to quality aligns perfectly with DFDS’s goal of providing an exceptional travel experience, and they plan to implement extensive training, branded packaging, and operational oversight to maintain the high standards that Harry Ramsden's is famous for.
CEO of Deep Blue Restaurants, James Low, expressed enthusiasm regarding this collaboration, stating, "This partnership with DFDS reflects our shared commitment to exceptional customer experiences. By bringing our world-famous fish and chips to the high seas, we continue our mission to share Britain's most cherished tradition with travelers worldwide." He believes that the association between two respected brands is advantageous not just for the two companies but also for ferry passengers who will experience this classic British fare while enjoying their journey.
Steven Newbery, Director of Global Onboard Services at DFDS Ferries, echoed these sentiments. He noted that pairing the two heritage brands signifies a really great partnership aimed at enhancing the quality of DFDS's bestselling onboard dish. Fish and chips are a staple of travel for many, especially during vacations, and DFDS aims to deliver the consistent quality expected from both brands throughout this partnership.
Sustainability remains a major focus for Harry Ramsden's, as they ensure that all fish served is MSC-certified and sourced from responsibly managed fisheries. Not only does this uphold the integrity of their food offerings, but it resonates with DFDS's commitment to environmental stewardship as well. To further their mission of sustainability, the meals will also be served in fully recyclable packaging, reducing the impact on the environment and enhancing the overall experience for passengers who are increasingly eco-conscious.
As Spring approaches, travelers can look forward to enjoying the beloved taste of Harry Ramsden's fish and chips while sailing across the English Channel with DFDS Ferries. This partnership is not just about food; it is about creating memorable experiences that combine the best of British culture and excellent travel service. With plans to possibly expand the menu offerings to include more items from Harry Ramsden's range by Summer 2025, the culinary journey on the seas promises to be an exciting one.
The collaboration signifies a new era for ferry dining, setting a high bar in the hospitality industry at sea. With two iconic names joining forces, passengers can await their voyages with heightened anticipation, eager to savor a true taste of Britain amidst their maritime adventures.
Topics Consumer Products & Retail）
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