#Campaign #Aperol #Aperol Spritz

Aperol's New Campaign: A Toast to Summer 2025

Aperol is raising a toast to the upcoming summer of 2025 by launching a vibrant global campaign titled 'L'unico. Per tutti.' This campaign honors Aperol's integral role in establishing the Aperol Spritz as a global sensation, deeply embedded within Italy's celebrated Aperitivo culture. The campaign is set to be embraced by audiences across more than 30 countries, underlining Aperol's significance in social interactions, emphasizing its status as a beloved communal drink.

The Essence of Aperitivo

Rooted in Italian culture, the Aperitivo tradition is all about savoring moments with friends and enjoying a delightful drink before dinner. The Aperol Spritz, with its signature bittersweet flavor and striking orange hue, is a quintessential representation of this ritual. Furthermore, recent data indicates that it is the most popular cocktail in Italy, dominating social media searches with over 20.7 million inquiries in 2024. The drink not only marks the start of a social event but also encapsulates the essence of togetherness and joy, key components of Italian culture.

The campaign is depicted through a beautifully crafted film that showcases an Aperol Spritz being served on a lively bar terrace. This visual representation conveys the magic of sharing the drink among friends, invoking what the brand refers to as the