#Buff City Soap #Enrique Ramirez #Dorvin Lively

Buff City Soap's New Leadership

In an exciting move for the future of Buff City Soap, the plant-based home and personal care brand has appointed Enrique Ramirez as its new Chief Executive Officer, effective June 1, 2025. This decision marks a significant transition as Ramirez takes over from Dorvin Lively, who will remain on as Executive Chairman of the Board until the end of the year.

A Proven Track Record

Enrique Ramirez has been with Buff City Soap since March 2022, where he has been integral to the company’s progress as President and Chief Financial Officer. His extensive career spans over a decade in various leadership roles within Yum! Brands' Pizza Hut, where he took on positions such as Global Chief Financial Officer and Chief Growth Officer.

"I'm honored to take on the role of CEO and continue partnering with our incredible franchisees, support center staff, and Board of Directors," Ramirez said, reflecting on his new position. He emphasized the unique market position of Buff City Soap, blending customization with premium plant-based ingredients in their handmade products.

Rapid Growth and Brand Differentiation

Since its inception in 2013 and launching its franchise model in 2018, Buff City Soap has expanded remarkably, now operating over 240 stores across 30 states. The brand has captured consumer interest with its high-quality plant-based soaps, laundry items, and bath and body products that are handmade in each local store's