Delicious Transformation: Iconic Candy Bars Now Melt Into Ice Cream Bars

Classic Candy Bars Reinvented

Wells Enterprises, in partnership with Ferrero North America, has released a new frozen treat that combines iconic flavors with creamy ice cream. This innovative product takes three beloved candy bars—Butterfinger®, Baby Ruth®, and 100 Grand®—and transforms them into delicious ice cream candy bars. The combination of classic candy flavors with smooth ice cream promises to create a truly indulgent experience for consumers.

The Flavors

1. Butterfinger® Ice Cream:
This flavor features rich, creamy ice cream inspired by Butterfinger®, layered with crispety crunchety Butterfinger® bits, all wrapped in a smooth chocolatey coating. It's a delightful way to enjoy the classic candy bar in a new frozen form.

2. Baby Ruth® Ice Cream:
Baby Ruth® enthusiasts will relish in a chewy nougat-flavored ice cream that is packed with roasted peanuts and flowing caramel. Enveloped in a decadent chocolatey coating, every bite offers a satisfying crunch and chew.

3. 100 Grand® Ice Cream:
Luxurious caramel-flavored ice cream makes up this variation, layered with even more rich caramel and encased in a chocolatey shell adorned with crispy crunchies. Each bite provides a sweet escape into a world of rich flavors.

Anticipation and Market Insights

The introduction of ice cream candy bars is backed by research indicating that candy buyers are 55% more likely to opt for ice cream candy bars. This launch aligns with consumer demand for more adventurous and indulgent frozen treats. Isabella Chia, Chief Marketing Officer at Wells, expressed excitement about offering these iconic flavors in a novel format. "Our indulgent flavors and signature textures will allow them to truly treat themselves," she stated.

Neal Finkler, Vice President of Marketing for Ferrero’s Mainstream Chocolate portfolio, added, "Fans of Butterfinger, Baby Ruth, and 100 Grand are always looking for bold new ways to enjoy their favorites, and these ice cream candy bars deliver indulgence in every bite."

Availability

The new ice cream candy bars can be found in the frozen treat aisles of stores across the nation, with each flavor sold in packs of six at a suggested retail price of $5.99. For those eager to find their favorites or join the conversation on social media, they can visit doubletreatyourself.com and tag @wellseninc and @ferreronacorp on platforms like Instagram and Twitter.

About the Companies

Founded in 1913, Wells Enterprises has established itself as the largest privately held ice cream manufacturer in the United States. Based in Le Mars, Iowa, Wells produces over 200 million gallons of ice cream each year and is known for brands such as Blue Bunny® and Halo Top®.

Ferrero, on the other hand, started its journey in Piedmont, Italy, in 1946. Today it stands as one of the leading sweet-packaged food companies globally, with a portfolio that includes Nutella®, Kinder®, and, of course, Butterfinger®. Together, these companies aim to bring joy to consumers through indulgent treats that celebrate life's sweet moments.

This exciting new collaboration not only revives childhood favorites but also adds a refreshing twist that promises to delight fans of all ages. With the ice cream versions now in stores, consumers can enjoy their beloved candy bars in a brand-new way, making any day a bit sweeter.