Revolve Group to Open Permanent Store at The Grove for Next-Gen Fashion

Revolve Group Announces Permanent Store at The Grove



Revolve Group (NYSE: RVLV), a prominent name in next-generation fashion retail, is excited to share the news of its upcoming permanent store location at The Grove in Los Angeles. Initially launched as a seasonal outlet in November 2024, the REVOLVE Holiday Shop quickly garnered tremendous attention, attracting visitors and celebrities alike. Iconic figures such as Megan Fox, Cardi B, Shay Mitchell, and Dwyane Wade graced the pop-up, which became the hot spot during the winter shopping season.

The new store, set to open its doors in Fall 2025, will occupy a generous 8,450 square feet over two levels, offering a meticulously curated selection of brands that resonate with current fashion trends. Customers can expect a comprehensive range of products, including apparel, footwear, accessories, beauty products, and even unique vintage handbags. This expansion is not just about physical retail but is a strategic step in establishing a lasting brand presence in the world-renowned retail environment of The Grove.

The Grove, a highly celebrated shopping and entertainment destination located in the heart of Los Angeles, is known for its vibrant atmosphere. The decision to open a permanent store here comes as part of Revolve’s focus on connecting more deeply with Millennial and Generation Z audiences. This is achieved by providing an experiential retail approach that extends beyond the digital landscape, creating memorable interactions in a physical store setting.

During the Holiday Shop’s run, customers were treated to a series of engaging events, brand activations, and exclusive collaborations with various designers, making it a community hub for fashion enthusiasts. This included everything from brand launches featuring Alexander Wang to engaging partnerships with influencers and celebrities. The store will not only serve as a retail space but will also focus on delivering enriching customer experiences that foster brand loyalty.

Michael Mente, Co-Founder and Co-CEO of Revolve Group, expressed, "Expanding our physical presence is a natural evolution of our retail strategy. After seeing the remarkable success of our pop-ups and activations, establishing a store in Los Angeles allows us to bring the unique experience of REVOLVE and FWRD to life in a way that resonates with our customers."

Scheduled to be temporarily closed for renovations before its grand opening, the permanent store aims to reshape the way consumers interact with the brand. It will serve as a testament to how retail can adapt and thrive by merging online enthusiasm with real-world engagement.

Customers can expect a selection emphasizing style and quality, featuring both established staples and emerging designer pieces. The commitment to a well-curated shopping experience aligns with Revolve’s mission to be a go-to source for fashion discovery, ensuring that shoppers find products that inspire and empower their personal styles.

As The Grove stands as one of the premier shopping destinations in the nation, well-known for its impressive sales-per-square-foot metrics, the new REVOLVE store represents a significant investment in both LA's retail landscape and the evolving relationship between fashion and customers.

For anyone eager to explore this exciting journey, keep an eye on Revolve’s channels for the latest updates as they gear up to redefine customer experiences in the fashion world with their new permanent venue.

For more details, you can visit Revolve's official website.

Location Details


  • - Address: The Grove, 189 The Grove Drive, Los Angeles, CA
  • - Hours: Monday – Thursday 10 AM - 9 PM, Friday – Saturday 10 AM - 10 PM, Sunday 11 AM - 8 PM.

Topics Consumer Products & Retail)

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