Hurom's E50ST Slow Juicer Wins the Esteemed 2025 Red Dot Design Award

Hurom E50ST Slow Juicer: A Design Triumph

In an impressive achievement for the world of kitchen appliances, Hurom has announced that its latest innovation, the E50ST Slow Juicer, has been awarded the 2025 Red Dot Design Award. This prestigious accolade, regarded as one of the top three design competitions globally, recognizes outstanding product design and innovation.

Founded in Germany in 1955, the Red Dot Design Awards honor the best in various sectors with an extensive and rigorous evaluation process conducted by esteemed design experts. According to the judges, the E50ST stood out due to its remarkable innovation, functionality, emotional appeal, ecological responsibility, and sustainability.

Innovative Design Features

The E50ST is part of Hurom's latest Pure Line series and represents a significant leap in juicing technology. Featuring cutting-edge extraction technology and a precision fine mesh filter, it produces nutrient-rich, clear, and creamy juice with exceptional performance. The list of its attributes does not stop there: its minimalist design, gently curved lines, and refined materials create a strong emotional connection with users, elevating it beyond a mere kitchen tool.

Part of its charm lies in the natural matte texture of the materials employed in its construction, avoiding unnecessary surface treatments that could compromise its aesthetic integrity. The sculptural quality of the design is further enhanced by a carefully engineered air vent at the base of the unit, optimizing air flow and dissipating motor heat. The subtle visual details contribute to the overall allure of the appliance.

Award-Winning Legacy

Hurom's dedication to innovative design is well-documented. Since introducing its first product in 2008, the company has amassed an impressive collection of accolades, including four Red Dot Design Awards, four iF Design Awards, and three IDEA Design Awards. In February, the E50ST also received the Kitchen Innovation Award 2025 at the Ambiente trade fair in Germany, underscoring its commitment to blending innovation with a deep understanding of consumer needs. This award features a dual evaluation process, providing both expert jury assessments and consumer votes to enhance credibility.

Praise for the E50ST has been widespread, with recognition in critical categories such as functionality, ease of use, product excellence, and overall quality.

A Vision for Healthy Living

Jae-won Kim, the CEO of Hurom, expressed pride in the double recognition their juicer has received from such distinguished global awards. This accomplishment is a testament to Hurom's pioneering role in slow juicing, reflecting the company’s mission to deliver innovative and beautifully designed products that aid individuals in leading healthier lives.

The E50ST is more than just a juicer; it is a symbol of Hurom's forward-thinking approach and commitment to quality. Designed not only to stand out aesthetically on any kitchen counter but also to enhance the juicing experience, it represents a blend of functionality and modern design thinking that resonates with consumers worldwide. As the trend for health-oriented kitchen appliances continues to grow, the E50ST is a significant milestone in Hurom’s journey, showcasing their vision to help people lead healthier lifestyles through thoughtful design and innovative technology.