#Japan #Tokyo #Champion #ANA Group #Begin

Begin and ANA: Redefining Lifestyle Products

The renowned lifestyle magazine, Begin, published by Sekai Bunka Sha based in Chiyoda, Tokyo, has taken a significant step by collaborating with ANA Group's All Nippon Airways Trading Co., Ltd., headquartered in Minato, Tokyo. This exciting partnership aims to develop lifestyle products that seamlessly connect travel experiences and everyday living, launching in 2024.

For over 30 years, Begin has promoted values centered on selecting, nurturing, and enjoying high-quality items. By leveraging its editorial expertise, product development capabilities, and brand knowledge, Begin is set to elevate its operations beyond traditional media into a more robust brand and IP business. The fusion of ANA’s premium travel experiences with Begin's unique perspective on product creation seeks to promote high-value co-created offerings that extend beyond mere collaboration.

This initiative aims to redefine customer experiences, moving beyond simple product sales. By creating items that customers will want to use not only while traveling but also in their daily lives, Begin and ANA intend to forge a new lifestyle value where travel and everyday life blend seamlessly.

A symbolic representation of this endeavor is the exclusive t-shirt developed in partnership with Champion, an iconic American athletic wear brand. This special edition shirt, released on the official ANA shopping platform “ANA Shopping A-style,” celebrates the 40th anniversary of ANA's international flight operations. It tells a unique story that combines ANA’s narrative with Begin’s brand insights, making it a special addition to any wardrobe.

Future collaboration will expand across various categories, including fashion, travel goods, and lifestyle products. The aim is to accelerate the creation of products that deepen value for both ANA customers and Begin readers, enhancing their overall experience with every use. Through this initiative, Begin looks to reinforce its cross-border IP expansion, promoting a premium lifestyle proposition that originates from Japan to both domestic and international markets.

Current Collaborative Products

• - Begin x SONNE x ANA Travel Wallet
• - ANA Original Champion for ANA 777 Design Short-Sleeve T-shirt
• - FRUIT OF THE LOOM x Begin x ANA Waffle Zip-Up Hoodie
• - FRUIT OF THE LOOM x Begin x ANA Waffle Set-Up Loungewear

Company Overview

Sekai Bunka Sha, Inc.
Location: Kudankita, Chiyoda, Tokyo
Business Areas: Publishing, media, e-commerce, event production, content and product development, travel, and more.

All Nippon Airways Trading Co., Ltd.
Location: Higashi-Shinbashi, Minato, Tokyo
Business Areas: Established in 1970, focused on procurement for airline operations, airport store operations, and has expanded into diverse businesses over 50+ years, maintaining a unique identity as an