Tsuno Foods Award
2025-06-03 05:33:45

Tsuno Foods Wins Product Strength Award at ifia JAPAN 2025

Tsuno Foods Celebrates a Major Achievement at ifia JAPAN 2025



Tsuno Foods, located in Katsuragi Town, Wakayama Prefecture, has made headlines by receiving the prestigious Product Strength Award at the 30th iteration of ifia/HFE JAPAN 2025, one of the country's largest food material exhibitions. This recognition highlights the company’s commitment to innovative research and development in functional materials derived from rice bran.

The Event and Its Highlights


The ifia Japan exhibition is a significant event in the food industry, drawing attention from professionals and visitors alike. The Product Strength Award is determined by votes from attendees, underscoring the collective endorsement of Tsuno's cutting-edge developments in rice bran materials. At the event, Tsuno showcased its approach under the catchy slogan "Scientifically Exploring Rice Bran," designed to be both accessible and engaging.

Tsuno Foods presented various functional materials at their booth, focusing on the unique offerings of rice bran. This included live demonstrations and tastings, allowing attendees to experience firsthand the benefits of rice bran as a natural ingredient with impressive functional properties.

Innovative Functional Materials


Tsuno's booth featured materials organized by their specific functions, based on rigorous research data:

  • - Total Support Material - Inositol: Known for its ability to help lower cholesterol, thus reducing the risk of cardiovascular diseases and promoting healthy hormonal balance among women.

  • - Low-acidity pH Adjuster - Phytic Acid: It can adjust pH levels at half the amount of citric acid, while also preventing color loss in fruits and vegetables due to its chelating properties.

  • - Cognitive Function Enhancer - Ferulic Acid: This material promotes the elongation of neuronal projections in human nerve cells, which can enhance cognitive functions in humans.

  • - Flavor and Aroma Enhancement Material - Rice Sterol Ester: It enhances the taste profile of recipes like soy milk butter, closely mimicking animal flavors while boosting aroma strength.

  • - Mood Food Material - Rice Magnesium: Known for its effectiveness in alleviating symptoms of depression and extending sleep duration, making it a unique addition to health-oriented products.

Each of these materials showcases Tsuno's innovative edge and commitment to utilizing rice bran in diverse and beneficial applications.

About ifia JAPAN


Organized by the Food Chemical News, ifia JAPAN is an international exhibition and conference focused on food materials and additives. This year marks the 30th anniversary of the event, highlighting the importance of food safety and taste in an ever-evolving industry. It serves as a gathering point for producers, suppliers, and experts, showcasing ingredients that enhance food's flavor, safety, and shelf-life.

The Tsuno Group Commitment


The Tsuno Group has been centered on research involving rice bran, the byproduct of rice milling. The company operates within three primary sectors: rice bran oil, fine chemicals, and oleochemicals. Tsuno not only maximizes the use of rice bran for oil production but also leverages non-edible parts and byproducts to sustain diverse industries, including food, chemicals, medical, and cosmetics. Moreover, Tsuno is actively recycling used cooking oils, adhering to a sustainable business model.

With their innovative practices and a focus on using domestic resources, Tsuno Foods endeavors to foster a positive cycle benefiting the earth, producers, and consumers alike.

Founded: February 1, 1947
Website: Tsuno Foods


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Topics Consumer Products & Retail)

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