#Japan #Tokyo #Japanese Cuisine #Udon #Hiraku

Exciting Launch: HiRAKU's Udon Kappo in Tokyo

Introduction
After nearly 80 years of publishing educational materials, Shin-Kou Publishers has taken a bold step into the culinary world. The company’s subsidiary, HiRAKU, opened the doors to its new udon kappo, "麻布十番うどん割烹ぼけかす," on August 25, 2026. This venture aims at creating a cultural experience through food, extending their commitment to supporting Japanese culture beyond just words.

Cultural Heritage Through Cuisine

The founding of HiRAKU in October 2023 represents a significant pivot. Traditionally focused on education, the group decided to embrace gastronomy as a means of cultural expression. HiRAKU’s motto speaks to creating cultural experiences outside of education, and what better way than through the universally beloved medium of food?

Food provides nutrition and fosters community; it cultivates shared experiences. While textbook publishing offers