#Japan #Nagoya #Sports Business #The Small Things #Aichi Sports

Aichi Sports Future Co-Creation Lab Enrollment Expansion

The Aichi Sports Future Co-Creation Lab, a remarkable program aimed at cultivating talent in the sports business sector, is set to extend its enrollment period starting August 8, 2026. This initiative is a collaboration between Aichi Prefecture and The Small Things, Inc., which specializes in the planning and operation of such educational programs.

Enrollment Details

From August 8 to August 30, 2026, potential participants can apply to the program, following previous applications from June that closed on August 7. This extension aims to allow a broader audience to access the training, especially for those passionate about sports business, whether they are individuals, students, or professionals from various organizations.

For those interested in applying during this additional period, they can access the enrollment form here. Please note that applicants will be contacted in order of application once their information has been verified, although some applications may not be accepted depending on the submission volume and details.

Special Benefits for Previous Participants

This year, a new benefit is introduced for those who completed the lab last year. Former participants may recommend new applicants, allowing them to enroll early along with members of AiSIA and other organizations. Additionally, the recommending party will be given a chance to attend one of the seven sessions of the course for free, separate from the 30 participant limit.

Program Overview

The Aichi Sports Future Co-Creation Lab consists of seven sessions held at Wink Aichi in Nagoya, running from September 4, 2026, to February 4, 2027. This comprehensive program welcomes anyone interested in the sports business, and those who can commit to attending all seven sessions are particularly encouraged to enroll.

The standard participation fee varies by applicant category, with discounted rates for students and members of AiSIA.

Program Features

The curriculum covers a range of topics essential for understanding the sport business landscape, including:

• - Overview of Sports Business
• - Management of Locally Rooted Professional Sports Teams
• - Planning and Management of International Competitions
• - Customer Strategy and Fan Marketing
• - Case Studies of International Sports Clubs
• - Stadium and Arena Management

Each session features seminars led by industry experts followed by group discussions and individual work focused on co-creating business proposals with sports teams. This hands-on approach not only fosters collaborative learning but also helps participants build a valuable network in the sports industry.

Insights from The Small Things, Inc.

The Small Things plays a crucial role in the effective execution of this program, being part of Aichi Prefecture’s Aichi Sports Innovation Project. Their goal is to utilize sports as a foundation for creating new regional and social values through innovative collaboration. The company's president, Etsushi Tagami, serves as a Sports Business Advisor for Aichi Prefecture and ensures the curriculum is rich with real-world insight.

Cooperative Opportunities

For companies interested in collaborating or sponsoring the program, they can reach out to The Small Things through their contact form. This initiative is designed to enhance the sports landscape in Aichi, fostering growth and innovation in the sector.

Additional Information

For any inquiries about the program details or application process, interested parties should contact the Sports Promotion Division of the Aichi Prefectural Government at the provided email or call.

The future of sports business is bright, and the Aichi Sports Future Co-Creation Lab is an ideal starting point for those looking to make a significant impact in this dynamic field.