United Legwear & Apparel Co. Accelerates Growth in UK and EU Markets

United Legwear & Apparel Co. (ULAC) is significantly expanding its presence in the UK and European markets with a multitude of strategic initiatives aimed at enhancing sales and consumer engagement. This momentum is fueled by the recent appointment of Tony Lucia as president of ULAC Europe BV, a move that resonates with the company’s ambition to bolster its foothold in these key territories. Operating under the guidance of CEO Cyril Hottot, the company is focused on both physical and digital channels to propel growth and innovation.

Tony Lucia, a seasoned executive known for his extensive experience with global brands like Armani, Hugo Boss, Escada, and G-Star Raw, is set to take on a crucial role in this expansion strategy. Hottot expressed that Lucia’s arrival is instrumental in refining operations and enhancing market presence, aiming to deliver more value to retail partners. “With Tony on board, we are positioned to strengthen our strategy for sustainable growth and omnichannel development,” Hottot stated.

The growth trajectory of ULAC Europe BV reflects a robust performance, showcasing the evolving landscape of retail consumption, which highlights the necessity for businesses to adapt and innovate. Lucia's leadership will spearhead sales strategies for notable brands including Scotch & Soda, Ted Baker (e-commerce), Hurley, and Skechers, allowing Hottot to concentrate on long-term visions for ULAC's global expansion.

Enhancing Market Strategies

The strategic roadmap laid out by ULAC is not only about positioning but also includes a strong emphasis on strengthening relationships with retail partners and responding to shifting consumer preferences. In light of accelerated digitalization, ULAC aims to integrate innovative marketing strategies that resonate with modern consumers while reinforcing brand loyalty across various platforms.

Moreover, ULAC’s firm commitment to quality and innovation persists as a central pillar of its operations. Hottot emphasized the company's goal to align product offerings with emerging trends, ensuring the needs of global consumers are met with integrity and excellence. As the market evolves, this adaptability will be essential for maintaining a competitive edge.

A Global Footprint

Founded in New York City by Isaac E. Ash, ULAC is notable for its global reach in the design, manufacturing, and distribution of apparel, hosiery, underwear, and accessories. The company is a joint venture partner with PUMA North America and has established distribution partnerships with renowned brands such as Scotch & Soda, Hurley, and Ted Baker. Additionally, ULAC manages several highly recognized licensed brands, including Skechers, Van Heusen, DKNY, Champion, Arrow, and Weatherproof.

As ULAC continues its ambitious expansion in the UK and EU markets, the partnership with Lucia signals a transformative phase for the company. With a strategic focus on omnichannel growth, ULAC is well-positioned to adapt to market demands while remaining committed to providing exceptional products and services. This initiative underscores ULAC's determination to not only reach but exceed the expectations of its customers and partners alike.

For media inquiries, please contact Rita Polidori O'Brien, Vice President of Corporate Communications at ULAC, via email at [email protected] or by phone at 212-391-4143.