Recognition of Innovative Marketing: Reach3 Insights and Coca-Cola's Impactful Collaboration

Celebrating Multicultural Marketing Excellence

The 2025 ANA Multicultural and Inclusive Marketing Excellence Awards have brought forth significant recognition for the collaboration between Reach3 Insights and Coca-Cola. This acknowledgment stems from their joint efforts at the landmark 30th ESSENCE Festival of Culture, which celebrated the richness of diversity and fostered deeper connections within the Black community, particularly among Black women, through innovative and immersive brand experiences.

At the heart of Coca-Cola's activation strategy at the 2024 ESSENCE Festival was Reach3 Insights' cutting-edge Brand Experience Predictor (BXP) solution. This specific tool set out to capture genuine attendee sentiments before, during, and after the festival. Employing a comprehensive multi-phase approach, the program initiated pre-event testing to gauge brand affinity and emotional connections. Throughout the festival, live feedback collected through mobile surveys and videos provided real-time insights into the emotional impact Coca-Cola’s initiatives generated. Following the festival, analysis continued with SMS follow-ups that evaluated the lasting impressions on brand sentiment and consumer behavior.

The results unveiled by this strategic partnership were compelling, achieving engagement metrics that surpassed industry benchmarks significantly. Dara St. Louis, Executive Vice President of Reach3 Insights, expressed pride in this recognition, stating: "We’re honored to be recognized alongside Coca-Cola for work emphasizing the importance of real-time listening to communities. This acknowledgment reinforces the value of insight-driven brand experiences that reach beyond mere visibility to forge enduring cultural impacts."

The ANA Multicultural and Inclusive Marketing Excellence Awards celebrate campaigns and initiatives that authentically resonate with diverse audiences. They illuminate the essential role brands play in elevating inclusivity in their marketing endeavors. The culmination of this award ceremony will take place during the ANA Multicultural and Inclusive Marketing Excellence Conference, scheduled from October 6-8, 2025, in Carlsbad, California.

About Reach3 Insights and Rival Technologies

Both Reach3 Insights and Rival Technologies stand at the forefront of conversational research. They are recognized as leading authorities in building insight communities and transforming traditional survey methods into engaging, personalized research experiences. Their innovative platform centers on mobile-first conversational research, aligning with contemporary communication preferences. This approach not only enhances response rates but also fosters deeper engagement, ensuring that brands can derive actionable insights swiftly.

Esteemed brands such as Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have transitioned to this innovative conversational framework, highlighting its effectiveness in aligning with consumer dynamics. To explore how this revolutionary research method could benefit your brand, visit rivaltech.com or reach3insights.com today.