#Japan #Tokyo #SHIRO #Holiday Perfume #LOTS OF LOVE

SHIRO Holiday 2025: A Celebration of Fragrance and Connection

As we approach the festive season of 2025, SHIRO is excited to unveil its latest holiday collection, featuring the limited-edition perfumes, "LOTS OF LOVE" and "FOR MY WILL". The theme for this year’s collection is "WE MUST PAY IT FORWARD," embodying the philosophy of passing on the kindness and goodwill that we have received to others, thereby creating a brighter future. This ethos reflects SHIRO’s enduring commitment to its values.

The Essence of SHIRO

SHIRO’s products are born out of the deep passion and commitment of everyone involved in the creation process— from the producers of raw materials, skilled perfumers, the numerous creators who capture the brand’s visuals, to the dedicated staff at SHIRO who tirelessly work every day to innovate and deliver exceptional offerings. Through countless discussions and heartfelt exchange of ideas, they navigate the journey of creativity and inspiration, passionately striving to deliver products that genuinely resonate with customers.

At the heart of SHIRO's manufacturing philosophy lies a focus on people. Each fragrance encapsulates the rich emotions and gratitude shared among those who contribute to its creation.

Unveiling the Fragrances

LOTS OF LOVE

This enchanting fragrance harmonizes vibrant floral notes, encapsulating the love and appreciation offered to others. The scent is inspired by the beauty of red flowers and the velvety petals of the season. With a bouquet of fresh raspberry and orange at the top, the heart reveals an elegant blend of jasmine, rose, and iris. The base note is enveloped by soothing patchouli, leaving a refined and warm finish. Utilizing birch sap from Hokkaido's Edanbetsu in place of water not only enhances the fragrance but also provides hydrating benefits.

• - Product: LOTS OF LOVE Eau de Parfum 50mL / ¥11,220 (tax included)
• - Instructions: Spray from 15 cm away with 1-2 pumps.
• - Longevity: Lasts approximately 5-6 hours.

Additionally, the LOTS OF LOVE hair oil (50mL / ¥5,940) alleviates winter hair damage while imparting hydration with calendula. Its lightweight texture provides styling benefits and can be enjoyed during both outings and at-home relaxation.

FOR MY WILL

Inspired by the serene ambiance of a snow-covered forest, this holiday fragrance represents thoughts and passions cultivated through connections with others. Its sophisticated woody notes create a gentle and calming scent that echoes the tranquil spirit of winter.

• - Product: FOR MY WILL Eau de Parfum 50mL / ¥11,220 (tax included)
• - Instructions: Spray from 15 cm away with 1-2 pumps.
• - Longevity: Lasts approximately 5-6 hours.

Accompanied by an oil-in-body lotion (60mL / ¥5,940), enriched with aloe for moisture and sunflower seed oil that provides a lightweight application for all-day comfort.

A Gift for the Holiday Season

SHIRO invites everyone to experience these fragrances as a special gift, a way to celebrate cherished moments with loved ones and to foster hope as we step into the festive season. As you encounter the enchanting scents, may they bring warmth and joy, embodying the connection and kindness that SHIRO stands for.

Upcoming Schedule

• - October 31, 2025: SHIRO Membership Program 'FAST RESERVE' starts for advance bookings.
• - November 6, 2025: Release date for the new products on SHIRO’s online store and nationwide direct-managed shops.

About SHIRO

Founded on the principle of creating products that the team would personally want to use, SHIRO has consistently adhered to ethical practices in its manufacturing processes. The company identifies premium materials that nurture the environment and harness their potential into skin care, makeup, and fragrance. With a presence in various locations—from Japan to London, Taiwan, and Korea—SHIRO not only provides beauty products but also offers sustainable dining experiences through SHIRO LIFE, cafes like SHIRO CAFE, and wellness services at SHIRO BEAUTY.

SHIRO is committed to its roots and community-driven developments, demonstrated through initiatives like the "Everyone’s Sunagawa Project" aiming for revitalization and sustainable practices.

For more information, visit SHIRO’s Official Website or check their Instagram.