#USA #Various #Halloween #HI-CHEW® #Mystery Manor

HI-CHEW® Mystery Manor Tour Unleashes Halloween Fun

As Halloween approaches, the excitement around festive treats reaches new heights, and this year, HI-CHEW® is stepping up to the plate with an unforgettable experience. The Mystery Manor Tour is not just any ordinary event; it’s an immersive trunk-or-treat adventure celebrating the most spooktacular season of the year. Packed with flavor and fun, this initiative will hit five cities across the United States, where candy lovers of all ages can delve into a world of thrilling surprises and tantalizing tastes.

The tour kicks off in Austin, Texas, on October 17, 2026, coinciding with the much-anticipated football match between the Longhorns and the Gators at the University of Texas. From there, the excitement travels to Nashville, Chicago, Philadelphia, and finally, Hoboken on Halloween day. Each location is carefully selected to enhance the fan experience, transforming ordinary spaces into a whimsical land of delights.

Inspired by the brand’s limited-edition Halloween Mystery Mix, the Mystery Manor is a journey where fans can engage not only with the flavors of HI-CHEW® but also with the Halloween spirit itself. The Mystery Mix features three beloved flavors: Green Apple, Orange Creamsicle, and Cotton Candy, along with an enigmatic mystery flavor that invites participants to become flavor detectives as they decipher taste clues throughout their adventure.

Upon arrival, visitors will find themselves in a hauntingly beautiful graveyard, adorned with tombstones resembling Orange Creamsicle, wispy Cotton Candy trees, and luminescent Green Apple jack-o’-lanterns—each meticulously designed to evoke the flavors and themes of the season. Greeting the guests at this otherworldly entrance is none other than FrankenChewbie, the mischievous mascot of HI-CHEW®, who is donning a Halloween costume inspired by Frankenstein's Monster. His delightful antics promise to engage and excite every visitor.

Inside the Mystery Manor, attendees are treated to an eerie yet charming atmosphere filled with playful frights and hidden elements. Each twist and turn unveils interactive games and delightful surprises designed to transform the candy experience into a thrilling encounter. Participants will enjoy solving the puzzle of the Mystery Flavor, with numerous opportunities to win exclusive merchandise only available during the tour, ensuring that every participant can take home a piece of the fun.

Photo opportunities abound in this visually captivating space, where fans can capture the spirit of Halloween and their love for HI-CHEW® against the creatively themed backdrop. This effort not only engages the senses but encourages attendees to share their adventure on social media, spreading the excitement further.

The Mystery Manor Tour comes as a significant development in the brand's marketing strategy, aiming to create lasting memories for fans young and old. According to Teruhiro Kawabe, the Chief Representative for the USA and President CEO of Morinaga America, Inc., this event is designed to forge deeper connections with consumers, paving the way for exciting celebrations as they explore the seasonal offerings.

Tour Schedule:

1. Austin: October 17, 2026, at the University of Texas, from 6:00 AM to 11:00 AM CT.
2. Nashville: October 20, 2026, at 5th Broadway, from 12:00 PM to 10:00 PM CT.
3. Chicago: October 24, 2026, at Navy Pier, from 12:00 PM to 8:00 PM CT.
4. Philadelphia: October 29, 2026, at Drexel University Campus, from 12:00 PM to 8:00 PM ET.
5. Hoboken: October 31, 2026, at the Hoboken Ragamuffin Parade, from 12:00 PM to 5:00 PM ET.

For those eager to engage in a thrilling candy experience, visit HI-CHEW.com for more information about the Mystery Manor Tour, learn where to purchase the Halloween Mystery Mix, and participate in flavor guessing games. Join in the fun, and don't miss out on your chance to experience Halloween in a whole new way with HI-CHEW®!

About Morinaga America, Inc.
Founded in 2008, Morinaga America, Inc. is the exclusive distributor of HI-CHEW®, focusing on delivering unique, high-quality candy options to the U.S. market. With a rich history dating back to 1899 in Japan, HI-CHEW® represents a fusion of delightful flavors and textures, continuing to grow in popularity within the candy landscape. The brand is dedicated to creating exceptional experiences for candy enthusiasts through innovative marketing and product development.