#Japan #Osaka #Media Partnership #Ohpner #Osaka Radio

ohpner and Osaka Radio Join Forces for Innovative Media Partnership

The recent capital and business tie-up between ohpner Co., Ltd., led by Takashi Doi, and Osaka Radio Co., Ltd., notable in the Kansai region, marks a significant chapter in the evolution of media collaboration. This partnership is not just about financial investment; it signifies a strategic alliance aimed at tapping into the growing potential of audio advertising in an increasingly digital landscape.

Background of the Partnership

As the digital landscape continues to expand, the acceleration of audio content distribution across various platforms like web and apps, alongside the rising popularity of podcasts and smart speakers, highlights the burgeoning growth of the audio advertising market. In this context, the collaboration between ohpner and Osaka Radio endeavors to merge the strengths of both organizations: combining Osaka Radio's brand and content creation expertise with ohpner's expansive advertising network and market reach. Together, they aim to create a new value proposition in media that transcends traditional radio formats.

Overview of the Capital and Business Tie-up

Through this partnership, ohpner will invest in Osaka Radio, solidifying their collaborative efforts. Takashi Doi, the CEO of ohpner, will also take on the role of outside director at Osaka Radio, facilitating swift business development and maximizing the benefits of their new governance structure.

Planned Developments

ohpner and Osaka Radio are eager to leverage their abilities to generate synergies that will propel their shared goals. Here are some key initiatives they plan to implement:

1. Diversification of Media and Strengthening Revenue Streams
Osaka Radio plans to utilize its established reputation and production strengths to develop hybrid content in collaboration with platforms like YouTube and social media, targeting new listener demographics. By leveraging ohpner's extensive advertising client base and success in offline media development, they will co-create innovative advertising products that will help to establish a multifaceted revenue model.

2. Support for Regional Business Revitalization
Combining Osaka Radio's community trust and network with ohpner's advertising proficiency and strong connections to startups and digital transformation (DX) sectors, the partnership aims to foster business communities that boost growth in the Kansai region, particularly amidst development initiatives for the expo and integrated resorts. This will entail designing media outreach and real-world networking strategies that support industrial revitalization and co-creation of value.

Through this partnership, both companies intend to redefine the value that radio can provide, enhancing its appeal to both listeners and advertisers. They plan to broaden their collaborative activities and drive new challenges to pave the way for the future of media through various projects and events.

Company Profiles

About ohpner Co., Ltd.

Founded on the principles of offline advertising and marketing consulting, ohpner provides integrated marketing support to ensure sustainable business growth for clients. Its services span from media selection involving out-of-home (OOH) formats like mobility (formerly known as ad trucks), taxis, radio, and television, to creative production, advertising distribution, and effectiveness measurement.

• - Company Name: ohpner Co., Ltd.
• - Location: 19F, Ebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya, Tokyo.
• - CEO: Takashi Doi
• - ohpner Website

About Osaka Radio Co., Ltd.

Established in 1958, Osaka Radio has been an essential public information media and infrastructure in the Kansai region for over 60 years. It serves as a vital broadcasting provider across the two prefectures and four counties.

• - Company Name: Osaka Radio Co., Ltd.
• - Location: 1-2-4 Benten, Minato-ku, Osaka.
• - Executives: Junhiko Kato & Keiko Ueno
• - Osaka Radio Website