Freddy's Frozen Custard Announces Erin Walter as New Chief Marketing Officer

Freddy's Frozen Custard Elevates Erin Walter to Chief Marketing Officer

Freddy's Frozen Custard & Steakburgers, a popular fast-casual dining concept, has recently announced the promotion of Erin Walter to the position of Chief Marketing Officer (CMO). This pivotal role will see Walter spearheading the company's marketing strategies, collaborating closely with the executive team to boost brand visibility and strengthen relationships with guests.

Chris Dull, Freddy’s President and CEO, emphasized the tremendous impact Walter has already made on the team, stating, “Erin’s talent and dedication have greatly benefited our team. Her strategic vision and creativity have been crucial to our success, and I am confident she'll excel as CMO.” Dull's endorsement highlights Walter's capability to inspire her colleagues while possessing a deep understanding of the Freddy’s brand.

With more than two decades of experience in the restaurant franchising sector, Erin Walter carries a wealth of knowledge into her new position. She joined Freddy’s in 2021 as Vice President of Brand Marketing, where she played a crucial role in developing campaigns that resonated with customers. Prior to her tenure at Freddy’s, Walter also held the Director of Marketing position at Round Table Pizza under the Global Franchise Group.

Walter’s innovative style and strategic mindset are anticipated to invigorate Freddy’s marketing landscape. Her commitment to excellence and her futuristic approach are key attributes that have positioned her as an ideal fit for this role. The promotion signals a forward momentum for Freddy's as they look to enhance brand engagement and drive growth in an increasingly competitive market.

Freddy's Frozen Custard & Steakburgers is recognized for its delectable offerings, which include made-to-order steakburgers, all-beef hot dogs, and freshly churned frozen custard treats. The franchise has grown to over 550 locations across 36 states since its inception in Wichita, Kansas, in 2002. Its focus on quality ingredients and exceptional guest experiences, known as the “Freddy’s Way,” has garnered national acclaim, establishing the brand as a prominent player in the fast-casual dining industry.

In terms of accolades, Freddy's has made impressive strides within the restaurant industry. It was recently acknowledged as No. 15 on Fast Casual's Top 100 Movers and Shakers and ranked No. 59 on Entrepreneur's Franchise 500. These honors reflect not only the brand's growth but also the effective marketing strategies implemented under Walter’s previous leadership.

As this exciting new chapter unfolds under Erin Walter’s leadership, the company looks forward to unraveling initiatives aimed at enhancing customer experience and expanding Freddy’s footprint even further. With a focus on innovation and a commitment to quality, Freddy’s is poised to take full advantage of the growing trends within the fast-casual restaurant sector.

For further updates about Freddy's and its latest initiatives, visit Freddy’s Newsroom and follow the brand on social media platforms such as Facebook and Instagram.