#USA #Chicago #USDA Organic #Tractor Beverage #Haymaker

Tractor Beverage Company Showcases Innovation at NRA Show 2026

Tractor Beverage Company is poised to take the spotlight at the 2026 National Restaurant Association (NRA) Show in Chicago, set to occur from May 16 to 19. As the first and only USDA Certified Organic beverage platform designed specifically for foodservice on a large scale, the company is leveraging its momentum with its innovative Organic Craft Haymaker ready-to-drink products. Four flavors of Haymaker, which recently received the prestigious Food and Beverage Innovation (FABI) Awards, are set to enchant attendees with their distinctive taste and creative profiles.

Award-Winning Haymaker Flavors

The spotlight will shine on the four distinct flavors of Haymaker: Citrus Ginger, Dragon Berry, Apricot Peach, and Passion Mango. Each of these flavors has garnered a FABI Award in 2026, celebrated for their taste, versatility, and operational convenience tailored for foodservice operators. Notably, Haymaker Citrus Ginger has also been named a FABI Favorite, distinguishing it among a select cohort of standout products, which will be highlighted during a tasting experience at the show.

John Murphy, the Chief Revenue Officer of Tractor Beverage Company, noted that this recognition arrives during a period of heightened industry awareness surrounding beverages with lower sugar content, ingredient clarity, and options that harmonize operational simplicity with changing consumer preferences. This underscores Tractor's commitment to keeping pace with evolving trends.

An Expansive Beverage Portfolio

In addition to the award-winning Haymaker line, Tractor Beverage offers a diverse range of certified organic beverages designed to cater to the various needs of foodservice operators. The offerings include fountain beverages, refreshing aguas frescas, tea platforms, and ready-to-drink formats. This versatility supports an array of dining scenarios – from dine-in experiences to off-premise service and grab-and-go solutions.

Tractor Beverages can be found in many restaurants, universities, and hospitality venues across the United States, enhancing the experience of diners everywhere. Visitors to the NRA Show are encouraged to visit Booth #12102 to explore the complete selection of Tractor's certified organic beverages firsthand.

A Modern Take on Traditional Beverages

The Haymaker line is a contemporary interpretation of switchel, a traditional farmer's tonic crafted from apple cider vinegar, ginger, and naturally derived sweeteners, historically consumed for refreshment during long agricultural days. The visionary founders of Tractor Beverage pursued a way to revitalize this age-old beverage concept, ensuring it appealed to modern tastes while maintaining historical integrity.

The result is a USDA Certified Organic sparkling drink that incorporates organic apple cider vinegar, real fruit ingredients, and lower sugar levels. A standard 12 oz can of Haymaker contains just about one tablespoon of apple cider vinegar and 20 to 25 calories depending on the chosen flavor. Furthermore, all ready-to-drink products by Tractor, including the Haymaker line, are certified by the Clean Label Project, reinforcing a commitment to ingredient integrity and transparent sourcing.

Recognition and Engagement

The accolades for Tractor Beverage extend beyond the FABI Awards. Last year, the company received an Esrocky Award for Best Booth Experience at the NRA Show—further attesting to its unique position and innovative approach within the foodservice sector. Show attendees can anticipate engaging with the Tractor team and learning how their beverage solutions can meet the rising demand for transparency in ingredients and beverage offerings.

About Tractor Beverage Company

Founded by farmers and now employee-owned, Tractor Beverage operates on the principle that a better food system begins with both the land and the dedicated individuals who cultivate it. Their product line is made with USDA Organic-certified ingredients, reinforcing a commitment to environmental care and community impact. Additionally, through the Farmhand Foundation, Tractor supports farmers transitioning to organic practices and works to enhance the domestic supply chain, ensuring mutual benefits for farmers and ecosystems.

For any further details about Tractor Beverage's offerings, visit their website at drinktractor.com or follow their social media handle @drinktractor on Instagram.