#China #Shanghai #Blokees #Transformers #China Toy Expo

Blokees Debuts at China Toy Expo 2025

From October 15 to 17, 2025, Blokees, the toy brand known for its assembly figurines, made its debut at the prestigious China Toy Expo 2025 held in Shanghai. This event marks a significant milestone for the company as it showcases over 100 new products spread across two primary categories: Blokees Model Kits and BLOKEES WHEELS. These products are rooted in a diverse array of globally recognized brands, including favorites like Ultraman, Transformers, DC, and Sanrio.

The introduction of Blokees' key product lines, such as HERO10 and the much-anticipated Transformers Galaxy Version 09 - Darkest Hour, highlights the brand's commitment to design tailored for global gamers. Alongside this, the new Saint Seiya and Kamen Rider series have sparked excitement among fans. Notably, the DC Defender Version 01 - Legendary Batman Assemble model signifies the beginning of Blokees' commercialization of DC series under its flagship Defender line.

Blokees generated considerable buzz with its Champion and Legend series targeted at model collectors aged 16 and older. Displayed at the expo were nearly 50 models from world-renowned series such as EVANGELION, Saint Seiya, and Transformers, with over 70% of the showcased items being entirely new products.

The daadoos series is specifically targeting female consumers and continues to expand its audience. Additionally, the expo unveiled a new series called NEST, featuring characters from the Powerpuff Girls. The introduction of the BLOKEES WHEELS category was a highlight of the exhibition, officially previewed at the World Expo WF 2025. This category includes a variety of products, catering to different fanbases. For instance, Series C features designs inspired by Ultraman, while Series E appeals to adult enthusiasts with products based on the popular Fast & Furious franchise, marking Blokees’ first venture into commercializing this series.

Another exciting aspect of the China Toy Expo 2025 was Blokees’ showcase of unique modified works from the BFC community, demonstrating a profound spirit of co-creation between the brand and its gaming community. Additionally, a two-day BFC Creation Contest was held, encouraging participants to engage in six thematic challenges based on their interests.

Through these initiatives and the launching of new product lines, Blokees aims to consistently offer players worldwide a rich selection of high-quality products, striving to enhance their building experience and enjoyment. The message is clear: Blokees is determined to elevate its brand and maintain a competitive edge in the ever-evolving toy market, catering to diverse interests with a touch of creativity and innovation.