#Japan #Tokyo #AI Advertising #Opt #Moloco

Moloco Partners with Opt: A New Era in Advertising

In a significant announcement made today, Moloco, a California-based AI performance advertising company, has officially recognized Opt as a certified partner. This partnership aims to strengthen collaboration between the two companies, focusing on expanding the reach of Moloco Ads and contributing to the marketing activities of mobile app advertisers in Japan.

Launched in 2023, Moloco's certified partner program is designed to foster growth in the Moloco Ads business, which boasts the capability to reach over 3 million independent applications. This certification is not just a badge of honor but a recognition of agencies that have demonstrated outstanding sales performance and operational expertise, ensuring they can maximize results for advertisers.

Opt becomes the fifth recognized agency in Japan, joining the ranks of notable firms such as CyberAgent, Gree Advertising, Septeni, and CyberZ. This recognition underscores Opt's proven track record in enhancing advertising effectiveness in the gaming and entertainment sectors. Moloco commends Opt for its comprehensive approach, which spans measurement, evaluation, operational optimization, and creative production, driven by deep understanding and experience of their services.

Kota Yamamoto, VP of the Platform Success Division at Opt, expressed gratitude for this recognition. He highlighted the high compatibility of Moloco's advanced AI learning technology with the marketing insights that have been cultivated over many years at Opt. He believes this partnership will allow them to provide customers with high-value solutions. Yamamoto stated, "We aim to leverage Moloco's platform for innovative advertising delivery that contributes to our clients' business growth."

Similarly, Takeshi Ariki, who leads Moloco's Japan operations, expressed his excitement about recognizing Opt as a certified partner. He emphasized that Opt’s substantial achievements and deep market understanding, combined with Moloco’s AI technology, would create significant synergies. "Together, we will strive for further business expansion in the Japanese market and ensure the success of our clients," Ariki remarked.

For those interested in learning more about the agency program, details are available at Moloco's Agency Partner Program.

Upcoming Free Online Seminar

On October 15, 2025, Opt and Moloco will co-host a free online seminar titled "Evolving App Marketing Driven by Data — New Growth Strategies in the Era of iOS Regulation and AI." The seminar will feature Takashi Okazaki, Senior Growth Manager at Moloco, who will introduce Moloco's AI solutions that contribute to sustained growth. Register here to participate.

About Moloco

Moloco's mission is to empower businesses of all sizes to grow through machine learning. Their machine learning platform enables application publishers, e-commerce marketplaces, and streaming services to extract value from their first-party data. The products include Moloco Ads, which allows performance marketers to rapidly scale user acquisition for mobile apps using predictive models. Additionally, Moloco Commerce Media helps retailers and marketplaces develop their own advertising business through relevant ad placements and automation. Moreover, Moloco Streaming Monetization offers innovative strategies for monetization by delivering relevant ads for users and profitable campaigns for advertisers.

Founded in 2013 by a team of machine learning engineers, Moloco has established offices in various countries, including the USA, UK, Germany, Korea, China, India, Japan, and Singapore. For the latest updates, visit their official website or follow their Facebook and X accounts.