#Japan #Tokyo #AI Marketing #Kantar #Japan Marketing Research Association

KANTAR Japan to Present AI-Driven Future of Marketing

KANTAR Japan, a subsidiary of one of the world's leading marketing data and analytics companies, will present its innovative vision for the future of marketing using artificial intelligence (AI) at the upcoming JMRA Annual Conference on October 2, 2025. This event, organized by the Japan Marketing Research Association (JMRA), marks a significant milestone as KANTAR continues to push boundaries in consumer insights and brand management.

Conference Overview

The JMRA Annual Conference is set to celebrate 50 years of research and envision the next 50 years in the field of marketing research. The event will commence at 9:30 AM at the Meiji Memorial Hall, featuring a series of sessions exploring various aspects of market research and consumer behavior.

KANTAR’s Managing Director, Toru Sasaki, will lead the keynote presentations on innovative marketing strategies. These strategies incorporate AI to optimize brand performance and engagement. Furthermore, Toru Sasaki's insights will align with global presentations by KANTAR's senior management at the ESOMAR conference in Prague, held earlier that same day.

Presentation Details

KANTAR’s sessions will consist of:

• - AI Session: “The Impact of AI on Operations and Product Portfolio,” scheduled for 4:00 PM to 4:20 PM. In this session, Sasaki will elaborate on how AI has become integral to daily consumer interactions while simultaneously addressing evolving consumer needs. He aims to showcase KANTAR’s commitment to integrating AI into its transformation and innovation roadmap, enhancing services provided to clients.

• - Brand Management Session: “Growing Brands to Compete Globally,” set for 11:40 AM to 12:00 PM. This discussion, led by Koichiro Katsura, KANTAR's Client Partner, will delve into KANTAR's expertise in global brand management. The session will utilize KANTAR’s MDS framework, a certified method for measuring brand equity, to assist brands in nurturing their identity and achieving robust performance in a competitive landscape.

KANTAR’s Role in Market Insights

KANTAR’s reputation as a vital partner for leading brands worldwide is built on its ability to provide meaningful insights through powerful analytics and data understanding. With the integration of AI, KANTAR aims to enhance its client support in comprehending market dynamics and devising future-proof marketing strategies. The company emphasizes that embracing technology is not just about keeping pace, but about leading innovation in how to connect brands with consumers effectively.

About KANTAR

Founded in London, KANTAR has established itself as a leading entity in the marketing data field. They combine deep expertise with advanced analytics to unravel consumer behaviors and preferences. By helping clients navigate market complexities and formulating strategies that resonate with their consumers, KANTAR is dedicated to helping brands succeed in an ever-changing business landscape.

Conclusion

KANTAR Japan’s participation in the JMRA Annual Conference is a testament to its forward-thinking approach and commitment to driving marketing excellence through AI. As the conference date approaches, anticipation builds for the revelations and strategies that will be shared, affirming KANTAR’s position as a frontrunner in the marketing research domain.

For more information, visit KANTAR’s global website and KANTAR Japan’s site.

Contact Information
Company: KANTAR Japan
Location: 6F, Shinjuku Minds Tower, 2-1-1 Yoyogi, Shibuya, Tokyo
Managing Director: Toru Sasaki