A Magical Christmas Celebration: Selfridges & Disney Unite for Holiday Cheer
A Magical Christmas Celebration at Selfridges with Disney
As the countdown to Christmas officially begins, Selfridges and Disney are thrilled to announce an extraordinary collaboration that promises to ignite holiday cheer in the hearts of visitors from all around the globe. Kicking off on November 6, 2025, this partnership revolves around the theme "A Most Magical Christmas" and aims to celebrate the spirit of Disney through fashion, decorations, and immersive in-store experiences, driving a sense of nostalgia and excitement for children and adults alike.
Cherishing Christmas Traditions
The upcoming festive event will transform Selfridges locations in London, Manchester, and Birmingham into enchanting realms filled with Disney's whimsy. The iconic yellow bags of Selfridges will also be reimagined through two bespoke versions. This year, the stores will be adorned with 18 magical Disney-themed window displays and will feature over 60 exclusive brand collaborations, offering limited editions of beloved Disney merchandise, specially designed fashion pieces, and unique gifting options that echo the sentiment of the holiday season.
A Journey Through Time
The history between Selfridges and Disney is rich and vibrant, stretching back to the 1950s. For decades, Disney characters have graced the store, from the beloved Alice in Wonderland to Mickey Mouse and Donald Duck in the following decades. This new collaboration is also rooted in two years of shared creative dialogue, combining the craft and heritage of both brands to create a truly unforgettable holiday experience for customers.
According to André Maeder, the Chief Executive Officer of Selfridges Group, the excitement for this partnership is palpable. "We're full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity, it's been a joy to dream up something this unique and special, working with some of the world's best storytellers. We can't wait to reveal more and share the magic with our customers," Maeder shared.
Similarly, Tasia Filippatos, Global President of Disney Consumer Products, emphasized the importance of storytelling in Disney's ethos. "At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection—especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products—all inspired by the stories that have captured hearts for generations."
A Taste of Magic Before the Big Day
For those eager to dive into the festive spirit before November 6, Selfridges’ Christmas Shop is currently open, showcasing a delightful selection of Disney decorations. Customers can find everything from iridescent and mirrored Mickey Mouse ornaments to classic princess and timeless Tinker Bell tree baubles. Additionally, a special Disney Store destination will be available starting September 22, along with a notable residency featuring Harry Lambert for Zara x Disney in The Corner Shop.
As the launch date approaches, fans are encouraged to stay tuned for updates and sneak peeks on social media channels from both Disney and Selfridges. This collaboration is all set to bring an enchanting experience, forging unforgettable memories as families celebrate the festive season together.
In conclusion, the upcoming collaboration between Selfridges and Disney is not just a celebration but a charming journey back to the cherished moments of childhood. It offers a refreshing and playful twist on the holiday shopping experience that promises to leave a lasting impression on visitors of all ages.