#United States #New York #Store Brands Month #Retailers #Private Label

January Celebrated as Store Brands Month

January has officially been designated as Store Brands Month, an initiative aimed at showcasing the immense value, quality, and innovation that store brands provide to consumers. This campaign is a collaborative effort between retailers and manufacturers, designed to highlight how consumers can save money without sacrificing quality by choosing store brands over national brands.

According to the Private Label Manufacturers Association (PLMA), store brands have successfully permeated the market, with one in five products sold now being a store brand. This year, it is estimated that U.S. consumers will collectively save over $40 billion on grocery and household purchases by opting for these economical alternatives. This growing trend reflects not only the consumer’s need for budget-friendly options but also their increasing trust in the quality of these private label products.

In fact, studies indicate that consumers who try out store brands and have positive experiences are likely to continue buying them in the future, contributing to the projected total store brand revenue exceeding a quarter trillion dollars in 2024. The objective of Store Brands Month is to entice more shoppers to give these products a chance, showcasing their appealing qualities across various categories, both in physical stores and online.

Value of Store Brands

PLMA President, Peggy Davies emphasized the significance of recognizing store brands, stating, "Store brands are brands like any other and have earned a special call out in January for the value, quality, and variety they offer consumers every day." This month-long initiative is supported by numerous large national retailers from coast to coast, who are encouraging their customers to explore the extensive assortment of store brand products available in their stores and online platforms.

So, what exactly are store brands? Essentially, they are products that feature the retailer's name or private brand label and can be found in supermarkets, drug stores, mass merchants, and specialty retailers, both in-store and online. The extensive range of products includes fresh and frozen food, canned and dry groceries, household essentials, health and beauty items, and much more, making it easier for consumers to find reliable and cost-effective alternatives to national brands.

As part of Store Brands Month, retailers will be focusing on the practical benefits of choosing these products, such as affordability, quality assurance, and innovative offerings. By blending high-quality standards with competitive pricing, store brands have become a smart choice for families looking to optimize their grocery spending.

For more information about Store Brands Month and its initiatives, you can visit PLMA's official events page. Additionally, to delve deeper into the store brand industry, including insights into who produces them and why they are favored by consumers, you can explore this link.

About PLMA

Established in 1979, the Private Label Manufacturers Association (PLMA) is a non-profit trade organization dedicated to promoting the store brands market. Boasting an extensive network of over 4,500 member companies globally, PLMA conducts various events including the Annual Private Label Trade Show in Chicago and the World of Private Label International Trade Show in Amsterdam. Beyond trade shows, PLMA provides valuable conferences, educational resources, and professional development opportunities in the field of private label branding.