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MICE Platform Enhances Venue Booking with New Points Feature

The MICE industry is witnessing a resurgence as the effects of the pandemic wane, leading to an increased demand for venues such as conference rooms and hotels to host events. In response to this trend, MICE Platform Corporation, a subsidiary of SoftBank, is making strides in digital transformation for the MICE sector. On July 25, 2025, they will launch a new points feature on their venue booking matching site, MICE Kaijo Match. This initiative aims to enhance user satisfaction and encourage more continual usage of their platform.

The newly introduced points program allows users to earn rewards for using the MICE Kaijo Match site. By offering 1% of the venue booking amount as MICE Points, the platform incentivizes users to consistently engage with their service. These points can then be redeemed for future booking payments, fostering a deeper connection with the platform. Points are credited 60 days after the venue booking and are valid for two years from the last issuance date.

MICE Kaijo Match has been operational since March 2019, offering a one-stop solution for venue selection and reservation processes. As the industry rebounds, the need for efficient matching between venue providers and event organizers has never been more crucial. MICE Platform has continually evolved its services to meet this demand while pursuing user convenience and satisfaction.

In addition to the new points feature, only reservations completed online through the MICE Kaijo Match website will be eligible for earning points. Reservations made via phone or contact forms will not qualify, which emphasizes the platform's commitment to digital interaction.

MICE Platform's mission to accelerate the digital transformation of the MICE industry is evident in their efforts beyond just venue bookings. They also develop streaming platforms and provide event management and video production services, all aimed at supporting businesses in enhancing their operations. This multi-faceted approach identifies MICE Platform as a leader in the space, as they adapt to the evolving needs of the market.

As 2025 approaches, users can expect further developments and announcements regarding this new feature through the company’s website, indicating a proactive stance toward customer engagement and satisfaction improvements. For more information about MICE Kaijo Match, visit MICE Kaijo Match and learn more about the company’s initiatives at their corporate site.

As companies increasingly seek out reliable solutions to host events, the introduction of the points feature signals MICE Platform's dedication to enhancing the user experience and integrating value into the venue selection process. The hope is that this will not only attract new customers but also retain existing ones, further establishing the platform as a go-to option in the MICE industry.