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Insights from the 'lotsful' Freelance Workforce Survey 2025

The freelance matching service 'lotsful,' operated by Persol Innovation Co., Ltd., continues its mission to facilitate flexible work environments with the vision "Working and Smiling." This fall, 'lotsful' conducted its 15th quarterly survey, focusing on freelance participation rates, digital device usage, and the various channels employed for information gathering regarding side jobs. Additionally, the survey aimed to reflect on the broader themes of career development that have influenced workers this year.

Survey Summary

In this latest survey, it was found that 42.0% of respondents are engaged in freelance work, showing a notable increase particularly among those in strategic planning roles (11.9% as opposed to 7.5% in the previous survey). The inclination towards considering side jobs remains robust, at 51.8%, largely driven by company endorsement of freelance opportunities. Moreover, more individuals reported earning over ¥300,000 monthly through freelance work—a growing trend emphasizing specialized skills and expertise.

Key Findings

• - Freelance Participation: 42.0% are currently freelancing, with a strong interest in pursuing side jobs reflecting a 51.8% inclination.
• - Monthly Earnings: The percentage of respondents earning more than ¥300,000 monthly has risen, signaling a trend towards utilizing specialized skills for secondary income.

Information Channels for Freelancing

When asked about their sources for information on freelancing, YouTube emerged as the most popular channel (30.0%). However, individuals earning over ¥10 million reported relying more on personal networks for insights, reflecting a preference for credible recommendations from trusted individuals over general media. Moreover, 88.9% of those using podcasts for information also possess freelance experience, indicating a higher tendency for freelancers to engage with audio content.

Influential Themes for 2025

Survey respondents were prompted to reflect on what has impacted their career perspectives in 2025. 'Technological advancements such as Generative AI' and 'shifts in political and economic landscapes' were noted as primary influences, with freelance workers particularly resonate with the latter themes. A significant demographic of respondents reported advancements in technology and new working methodologies, such as the adoption of generative AI and flexible work arrangements like three-day weekends, as driving their interests and aspirations in career development.

Device Usage Trends

When examining digital device utilization, smartphones were the most commonly used devices for gathering freelance-related information (74.4%). Notably, former freelancers exhibited a higher tendency to use smartwatches (28.3% of respondents) and tend to own multiple devices. Freelancers typically replace their devices sooner, with 44.6% opting for upgrades every 1-2 years, showcasing their proactive approach to maintaining an up-to-date tech environment.

Survey Methodology

• - Method: Internet-based survey (Fastask)
• - Target Audience: Employees aged 20-40 from various companies across the country
• - Survey Duration: October 31 – November 5, 2025
• - Sample Size: 667 respondents

Conclusion

The data collected from this survey provides a nuanced view into the current landscape of freelance work in Japan, particularly as it intersects with technological advancements and evolving workplace norms. As 'lotsful' adapts its offerings based on these insights, the company continues to foster an environment where individuals can successfully combine freelance opportunities with their primary careers, thus enhancing their overall professional fulfillment.

For further details on 'lotsful' or to explore freelance opportunities, visit lotsful's official website.