#United States #Los Angeles #Crown Royal #Bring It #Ryan Langdon

Crown Royal Introduces 'Bring It' Campaign

Crown Royal has officially launched a vibrant new brand platform called 'Bring It', inviting everyone to share and celebrate what connects us as communities. With a special emphasis on the traditions we share, the energy we bring, and how we support each other, this initiative marks a modern expression of the brand's spirit of generosity.

In a lively celebration held at Desert 5 Spot in Los Angeles, Crown Royal kicked off 'Bring It' with an electrifying honky tonk-themed event. Attendees experienced the essence of community through music, dance, and shared stories. The evening featured an original anthem created for the campaign, performed by Canadian country artist Ryan Langdon and Randy Savvy from the Compton Cowboys. The song served as an inspiring soundtrack, highlighting the joy of collective celebration.

A Night Full of Energy and Tradition

The event focused on positive engagement, featuring an exclusive line dance choreographed by award-winning choreographer Kat Burns. Participants from Austin's line dancing community joined in, ensuring that everyone had the opportunity to step onto the dance floor and actively participate in the celebration rather than merely observing. This approach encapsulates the core message of 'Bring It': everyone has something valuable to contribute.

Crown Royal's Director James Valdes remarked, “'Bring It' celebrates the simple truth that everyone has something worth contributing to their community. Whether it’s a signature dance move, a beloved tradition, or the positive energy you bring, this platform recognizes that each individual has something special to offer.”

Looking Forward

The 'Bring It' campaign aims to resonate across various platforms, including social media, digital channels, and traditional advertising throughout the summer. It encourages everyone to not only share their unique contributions but also to partake in the experiences that Crown Royal will create throughout the year. From cultural partnerships to live music events, the brand intends on continuing to cultivate engagements that celebrate diversity and connection in communities.

Fans of the brand can also find the original anthem on Spotify. Additionally, to commemorate this initiative, Crown Royal suggests trying out their signature cocktail — the 'Crown Royal Deluxe and Lemonade'. To whip it up, the recipe includes:

• - 1.5 oz Crown Royal Fine De Luxe
• - 4-5 oz Lemonade (to fill)
• - 2-3 dashes of Bitters
• - Garnish with a lemon wheel and mint bouquet

Instructions:
Build the ingredients into a highball glass filled with ice, stir, and garnish with the lemon wheel and mint bouquet.

About Crown Royal

Crown Royal is celebrated as the number one selling Canadian whisky globally, known for its smooth and regal flavor that has won the hearts of whisky lovers worldwide. The brand was crafted to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, symbolizing generosity fit for royalty. Crown Royal invites everyone to enjoy its rich tradition responsibly and to embrace what makes each of us unique.

To connect with the latest about this campaign, follow @crownroyal on Instagram or visit their official website: crownroyal.com.