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Splat® Midnight Plum: A Recognized Beauty Color

Splat®, a vibrant hair color brand under Developlus, has recently achieved significant acclaim. Its captivating shade, Midnight Plum, has been named a finalist at the prestigious 2025 CEW Beauty Awards in the category of Best Hair Color. This notable recognition is a testament to Splat’s dedication to producing innovative and bold hair colors that resonate with consumers today.

The CEW Beauty Awards are highly sought after, featuring thousands of entries from leading brands worldwide. A distinguished panel of beauty experts, influencers, and professionals diligently evaluates the contenders, ultimately selecting those who exemplify excellence in the industry. Splat’s Midnight Plum not only stands out for its aesthetic appeal but also reinforces the brand's commitment to affordability and accessibility of professional-quality hair colors.

CEO of Developlus, Jeanne Nicodemus, expressed her pride in this achievement: "We are immensely honored to have Midnight Plum recognized among the industry's best products. This shade embodies our promise to create colors that cater to adventurous consumers seeking at-home hair coloring solutions that are both effective and ethical."

Introduced in February 2024 as part of the Midnight Collection, the Midnight Plum hue has quickly garnered a loyal fanbase. The formula is bleach-free, developed specifically for brunettes, and delivers an extraordinary blend of deep purple and red tones without requiring hair lightening. This unique characteristic results in an intense and long-lasting vibrancy, making it a favorite among those looking to transform their darker locks with minimal upkeep.

About Splat® Hair Color

Splat® Hair Color is known for offering a vast array of bold and high-performance shades suitable for various styles and starting hair colors. The brand takes pride in its vegan, cruelty-free, and American-made formulas. They are committed to empowering personal style and expression through accessible professional hair color options.

About Developlus

Founded in 1991 by Ann and Dave Agrey, Developlus has transformed into a family-owned leader in the hair care industry. The company is headquartered in Southern California and is celebrated for its pioneering advancements in hair color innovation. By maintaining strict manufacturing processes on-site, Developlus guarantees the highest standards of quality and product performance. They champion sustainability, and the majority of their product range is Vegan Certified with a firm commitment to cruelty-free practices.

As the hair color market evolves, Splat’s Midnight Plum sets a new benchmark in professional-quality, vibrant color solutions available to all. This recognition at the CEW Beauty Awards solidifies Splat’s position as a brand that continually meets the needs of discerning consumers while promoting ethical and sustainable practices. For hair color enthusiasts seeking a bold change, Midnight Plum might just be the transformative hue they desire.

For further information, customers can visit Splat Hair Color's official website and discover the Midnight Plum shade alongside other products designed to cater to diverse hair types and styles.