#USA #New York #Match Boost #Rokt mParticle #Composable Audiences

Rokt mParticle Broadens Access to Advanced Marketing Tools

In a significant move for digital marketing teams, Rokt mParticle, a key player in the hybrid customer data platform sector, has announced an expansion of its Match Boost and Composable Audiences features. This update aims to empower marketing teams to maximize their campaigns through improved data utilization and performance measurement.

The latest development enables all clients to leverage these high-impact capabilities in live environments. This accessibility allows for enhanced performance validation before any further investments are made—a critical shift, particularly for enterprise-level marketing teams facing the adverse effects of signal loss in data collection.

Tackling Signal Loss Challenges

As digital marketing landscapes evolve, signal loss has emerged as a prevalent challenge. Many marketing teams grapple with diminished returns from their first-party data due to increasing privacy regulations and changes in user tracking policies across platforms. Rokt mParticle addresses this issue by introducing Match Boost, which enhances match rates to major paid platforms.

With Match Boost, marketers can access a wider audience pool without needing to overhaul their existing data architecture. By enriching first-party data with identifiers and attributes sourced from trusted third-party databases, teams can significantly increase their activated audience's size. This approach not only bolsters conversion rates, but clients have reported match rates that have more than doubled since adopting this innovative feature.

Composable Audiences for Tailored Strategies

In addition to Match Boost, Rokt mParticle has launched Composable Audiences, designed for the multifaceted needs of enterprise data environments. Composable Audiences provide a framework that allows marketing and data teams to construct audiences directly from data warehouses, integrating real-time signals when responsiveness is crucial.

This structured control enables teams to apply sophisticated logic, utilize richer datasets, and adhere to governance standards—all without disrupting their current workflows or duplicating data. Such capabilities make it possible for businesses to operate at scale while staying agile, a necessity in today's fast-paced market.

Availability and Future Prospects

Both Match Boost and Composable Audiences are already available to enterprise clients within Rokt mParticle's existing audience workflows. Currently, Match Boost supports US-based audiences across several platforms including Meta, Google Ads, and Pinterest, with plans for expansion into additional markets and platforms later in the year.

As Rokt mParticle continues to evolve its product offerings, the company remains committed to helping clients achieve measurable impacts with their marketing endeavors. Jillian Burnett, Senior Vice President of Go-to-Market at Rokt mParticle, emphasized that clients should witness the tangible results of these capabilities in their operational environments prior to making increased financial commitments.

A Bright Future for Rokt mParticle

With a $300 million investment in the mParticle platform made in 2025, Rokt is firmly positioned to lead the charge in the realm of real-time customer engagement. Their commitment to integrating advanced artificial intelligence with governed enterprise data is paving the way for the next generation of marketing solutions that address current challenges.

As Rokt solidifies its presence in global ecommerce, it enables brands to create meaningful connections during critical moments in the customer journey—the transaction moment. By blending AI capabilities with real-time behavioral signals, Rokt remains a trusted partner for industry leaders like PayPal, Uber, and Macy's. Their head office in New York, along with multiple international offices, illustrates their commitment to serving clients worldwide.

To learn more about how Rokt mParticle can transform your marketing strategies, visit Rokt.com.