#Japan #Nagano #Angelux #Yamato Nadeshiko #Shina Horima

Japanese Esthetician Achieves Prestigious Recognition

In a stunning showcase of talent and skill, Shina Horima, an esthetician from Angelux Co., made headlines by securing a spot among the top 10 finalists at a prestigious international esthetic competition held in France. This international competition, known as the International Aesthetic & Spa Congress, featured elite professionals from around the world, and Horima represented Japan with her distinctive beauty technique, the 'Yamato Nadeshiko Beauty Method®.' While she narrowly missed the finals in the facial category, her exceptional abilities shone through in the body category, leading her to triumph over 45 skilled participants to achieve this remarkable accolade.

The 'Yamato Nadeshiko Beauty Method®, developed by Angelux's chairman Kyoko Osugi, emphasizes a foundation of anatomical understanding coupled with a results-driven approach to esthetics, earning praise from local judges for its high degree of specialization and global standard.

A Unique Approach to Aesthetic Excellence

Unlike many competitors who focused on theatrical presentations, Horima's pursuit revolved around the core principles of the 'Yamato Nadeshiko Beauty Method®.' Her precision in understanding the body's mechanics and applying techniques that yield tangible outcomes made a lasting impression on the judges. Each delicate movement was designed based on the body's structure, resulting in a seamless and impactful display.

After the event, judges expressed commendations for Horima's specialized and high-quality skill set, suggesting that in the challenging 'Nervous System category,' she could have achieved even higher results due to her profound knowledge of techniques that go beyond mere relaxation, transforming her methods into a recognized specialty on the world stage.

The Harmony of Motion and Stillness

Competing in an environment dominated by Western competitors, Horima's skillful and graceful movement captured the admiration of the audience and judges alike, many of whom exclaimed about her fluidity and beauty in motion. This technique had been honed through strict training alongside her mentor, leading to a flawless execution that further enhanced her presence among international competitors. As her name was announced for the finals, memories of her mentor, who guided her through rigorous practice sessions, flooded her mind, highlighting the personal dedication woven into her performance.

Reflecting on the Achievement

Expressing her gratitude, Horima shared her feelings during the event: "Being selected as a finalist among the world's top 10 was an incredible honor, but it also made me acutely aware of the challenges ahead. However, the essence of my 'Yamato Nadeshiko Beauty Method®' being appreciated without flashy performances is a great source of confidence. I am deeply grateful to my clients and supporters on social media, whose warm encouragement helped me reach this stage. I am committed to bringing this world-class experience back to enhance the true beauty through muscle and breath alignment for every individual in Japan."

About Angelux Co.

Angelux Co. operates six esthetic salons named ANGELUX and runs three hotel spas, NADESHICOSPA by ANGELUX, as of April 2026. They also specialize in concentrated skin improvement facials through the ANGELUX Skin Care Center, aiming to enhance clients' self-image and future-oriented lifestyles through esthetic services. The company's commitment to achieving excellence in techniques and prioritizing customer satisfaction continues to shape an organization where employees can find meaning in their work.

The 'Yamato Nadeshiko Beauty Method®' Explained

The core philosophy of the 'Yamato Nadeshiko Beauty Method®' highlights that true beauty emerges from a healthy body. This unique all-hand technique, continuously refined by Kyoko Osugi, focuses on the balance between muscles and skeletal structure to provide intricate massages and stretches that realign the body to its natural state. The treatment begins with correcting postural misalignments to stimulate inherent beauty and encourage deep breathing forgotten over time.

About NADESHICO SPA by ANGELUX

Founded in Karuizawa in 2018, NADESHICO SPA by ANGELUX offers treatments that embody modern Japanese spa approaches, providing a unique experience across various locations including the Tokyu Harvest Club in Karuizawa.

Overview

• - Company Name: Angelux Co., Ltd.
• - CEO: Midori Osugi
• - Head Office Address: 1-20-2-1 Minami Chitose, Nagano-shi, Nagano Prefecture, Japan
• - Founded: June 2002
• - Business Scope: Management of esthetic and relaxation salons; planning, development, and sales of cosmetics; mail-order sales.

Accolades

• - Ranked 1st in Customer Satisfaction at the Esthetic Grand Prix for six consecutive years.
• - Top positions in other esthetic and employee satisfaction rankings, reaffirming the company's commitment to excellence in the beauty industry.