#Japan #Tokyo #Paytner #TV Commercial #Shingo Katori

Paytner Launches its First TV Commercial Featuring Shingo Katori

In a creative twist that merges ancient and modern economic concepts, Paytner Co., Ltd., based in Tokyo, Japan, has unveiled its first television commercial featuring the renowned actor Shingo Katori. Scheduled to air starting October 25, 2025, the commercial is titled "The Struggles of Primitive Katori: Construction Materials Edition" and "The Struggles of Primitive Katori: Latest Tools Edition". Through this innovative approach, Paytner aims to address the pressing financial concerns faced by freelancers and individual business owners today.

The Concept Behind the Commercial

The foundation of the commercial is based on the timeless principle of earning rewards immediately after work, a concept that has been relevant since primitive times. However, in today’s world, it is common for freelancers to wait months to receive payment for their services. This delay creates significant issues, particularly for independent professionals.

To combat this challenge, Paytner has created a factoring service that allows individuals to receive their earnings immediately after completion of work. By leveraging this principle, the service aims to support the working styles of freelancers and entrepreneurs.

The chosen setting of the commercial – prehistoric times – serves as a metaphor for the fundamental economic principle being portrayed. Katori’s portrayal of a primitive man highlights the day-to-day financial struggles faced by independent workers.

About Shingo Katori

Shingo Katori has garnered enormous acclaim in the entertainment industry, having established an official fan site “New Map” in 2017 and starring in various TV shows and films. Some of his notable recent works include the film "Even Dogs Won't Eat Charlie" in 2022, and his upcoming performances in stage productions like “Burst! – Dangerous Couple –” and “Terayama Cabaret” set for 2024. Katori is set to release his third album “Circus Funk” in November 2024, followed by his first-ever festival at an arena in December.

Details of the Commercial

The Construction Materials Edition

In the commercial, Shingo Katori, playing a one-man construction business, is confronted by a staff member questioning the quality of a wooden pillar, to which Katori cheerfully admits a lack of funds to buy real timber, jokingly revealing a massive mammoth tusk instead. Suddenly, an angry mammoth charges at them, prompting chaos amongst the crew. In the heat of the moment, a staff member chimes in, asking if there are pending invoices to be cashed, to which Katori eagerly replies, “Yes! Let’s do it with Paytner!” The scene concludes with a satisfied expression from Katori as they secure the necessary funding.

The Latest Tools Edition

The second part introduces Katori in a dilemma, eyeing a broken tool and expressing a desire for an upgrade. A team member offers insights about the latest tool, but Katori lamentingly remarks on the lack of funds to purchase it. When prompted about outstanding invoices, he excitedly affirms their existence. The commercial playfully wraps up with him securing an immediate advance on the payment and jovially modeling with his new tool, disregarding his responsibilities momentarily.

Airing Information

• - Title: "The Struggles of Primitive Katori: Construction Materials Edition" and "The Struggles of Primitive Katori: Latest Tools Edition"
• - Airing Period: October 25, 2025, onward
• - Area of Broadcast: Initially in the Osaka area, with plans for nationwide coverage
• - Starring: Shingo Katori

View the commercials here:
Construction Materials Edition
Latest Tools Edition
Visit Paytner’s service site: Paytner

Insights from the Shoot

Katori describes his role as "primitive entrepreneur" as a quirky character, noting that the drastic costume intrigued him, remarking on how much fun he had becoming that character. He humorously acknowledged that he might have considered leaving the set in his unlikely outfit. The thrilling scene of fleeing from an imaginary mammoth filled Katori with excitement and anticipation for the final cut, wishing that viewers also feel entertained and uplifted.

Paytner CEO, Yu Sakai, remarked on how the modern freelancer community has expanded significantly, with around 257,000 individuals currently working independently in Japan. He emphasized the necessity of financial stability for those pursuing their endeavors and expressed hope that the commercial aids in shedding light on the universal issues surrounding cash flow in freelancing.

With its unique setting and captivating delivery, the new Paytner commercial showcases both humor and a critical message aiming to resonate with many individuals navigating the tumultuous waters of freelance work today.