#None #WashWise #Reset Spray #Maria Menezes

Reinventing Laundry: How WashWise is Changing Garment Care

In a world where fast fashion reigns supreme, and clothing is often worn only a handful of times before being tossed in the washing machine, former Citadel trader Maria Cabral Menezes decided it was time to make a change. She founded WashWise, a modern clothing care company dedicated to redefining how consumers maintain their garments between wears. Recently, the company announced it had successfully raised $1.2 million in pre-seed financing, paving the way for the release of their first product: Reset Spray.

Understanding the Problem

Menezes recognized that clothing typically spends 99% of its life outside of the washing machine, but most innovations in garment care have focused solely on that 1% spent in the wash. With consumers increasingly repeating outfits, traveling, investing in high-quality items, and stepping into the world of resale and rental fashion, there arose a significant gap in the market for effective between-wear clothing care.

“Everyone has experienced the moment where a piece of clothing isn't dirty enough to wash, but doesn't feel fresh enough to wear again,” says Menezes. This insight led her to create a solution that would allow consumers to extend the life of their clothes without unnecessary washing and dry-cleaning.

The Introduction of Reset Spray

Reset Spray is marketed as a convenient solution for refreshing, de-wrinkling, deodorizing, and lightly cleaning clothing between washes. Often compared to