#Japan #Shibuya #Rice Mask #Kawaii Nadesico #Hands Collaboration

Kawaii Nadesico and Hands Collaboration

In celebration of the 50th anniversary of Hands and the 10th anniversary of Kawaii Nadesico Rice Mask, a special Anniversary Set will be launched nationwide starting August 1, 2026 (excluding some stores). This limited-edition set features Kawaii Nadesico’s famous rice masks, along with a refreshing facial wash formulated for dry pores and a cute acrylic charm depicting Nadesico-chan dressed in Hands staff attire.

Anniversary Set Details

• - Product Name: Kawaii Nadesico Hands Limited Anniversary Set
• - Set Contents:

- Kawaii Nadesico Rice Mask
- Kawaii Nadesico Baking Soda Foam Cleanser
- Original Acrylic Charm

• - Price: 1,815 yen (1,650 yen excluding tax)
• - Release Date: August 1, 2026
• - Available at: Hands stores nationwide (excluding some locations) and Hands online store

Due to the limited quantity, once it sells out, it will no longer be available. For inquiries about stock and handling, please check directly with the stores.

Celebrating Popular Products

The Kawaii Nadesico Rice Mask, made with 100% domestically produced rice extracts, has become immensely popular, with total shipments surpassing 500 million units since its launch. This unique sheet mask is designed to hydrate and smooth out uneven pores on dry skin, making it a must-have product for skincare enthusiasts.

Rice Serum Features:

• - Rice Fermentation Liquid for moisture balance
• - Rice Bran Oil for maintaining skin elasticity
• - Rice Ceramide for skin condition improvement
• - Rice Bran Extract for refining skin texture

Baking Soda Foam Cleanser: A cleansing foam that effectively removes old dead skin cells and stuck blackheads, thanks to its baking soda component. This unique foam cleanser leaves skin feeling refreshed and supple.

Special Anniversary Events

In addition to the product launch, Hands will host a temporary POPUP event titled “Come Join Us! Kawaii Nadesico Summer Festival at Hands Shinjuku Store” from August 1 to August 31, 2026. The event will offer a variety of engaging experiences, such as the chance to create character stickers of Nadesico-chan and special purchase bonuses, ensuring a fun atmosphere for attendees.

Event Details:

• - Duration: August 1 – 31, 2026, from 11:00 AM to 7:00 PM (closing at 4:00 PM on the last day)
• - Location: Hands Shinjuku Store, 3F Special Venue

Attendees who make a purchase of Kawaii Nadesico products totaling 1,000 yen (including tax) will be eligible for special giveaways, featuring a mix of fan-favorite items and exclusive merchandise.

Unique Experiences at POPUP Event

• - Create Your Own Nadesico-chan Sticker: Use the Nadesico-chan Maker to snap a photo and print a custom sticker of the character! One participation per person is allowed.
• - Bubbles Game: Participate in an interactive game to get rid of pore troubles using bubbly foam infused with baking soda.

Explore Nadesico Town

In conjunction with the anniversary, the brand's official website, Nadesico Town, allows visitors to explore a virtual town filled with various shops and spots related to Kawaii Nadesico products. Look out for special appearances of Hands staff depicted as Nadesico-chan while exploring.

Learn More about Kawaii Nadesico

Kawaii Nadesico has evolved since its launch in 2007 and remains a beloved brand with an extensive range of skincare, body care, and cosmetic products. The 10th and anniversary celebration signifies the brand's commitment to deliver joy and beauty to its fans.

For more information, visit the official website here or the brand site Nadesico Town.