#Japan #Tokyo #SHIRO SASARAYA #Antorobei #Rice Snack

A New Addition to Tokyo Station: Antorobei

The much-anticipated rice snack 'Antorobei' is making waves in Tokyo, and its debut couldn't be more exciting. Beginning on May 19th and running until June 8th, 2025, this delightful new treat is available exclusively at the Grandsta Tokyo, located inside JR Tokyo Station. As one of the hottest food items right now, it sold an impressive 700 pieces on the very first day of online orders, highlighting its instant popularity among snack enthusiasts.

Created by the venerable Hinodeya Seika Sangyo Co., Ltd., which has been in operation for over 101 years, 'Antorobei' showcases a unique twist on traditional rice crackers. The product features a rich, flowing red bean paste made from Hokkaido azuki beans, seamlessly combined with the prized white shrimp, known as 'Shiro Ebi,' from Toyama Bay, creating a truly innovative rice snack experience.

Details of the Pop-Up Shop

~~From May 19 to June 8, 2025,~~ customers can visit the Grandsta Tokyo POP UP GRANSTA GREEN to purchase 'Antorobei'. The schedule for visiting is as follows:

• - Location: JR East Tokyo Station 1F (inside the ticket gates) - Grandsta Tokyo POP UP GRANSTA GREEN
• - Hours of Operation:

- Monday to Saturday: 8:00 AM to 10:00 PM
- Sunday and Holidays: 8:00 AM to 9:00 PM
- Final day closing at 8:00 PM

This temporary pop-up store provides a rare opportunity for snack lovers to experience 'Antorobei' for themselves. SHIRO SASARAYA has highly anticipated this occasion, aiming to meet customer demand and share the joy of this new snack with a broader audience.

A Unique Culinary Experience

What sets 'Antorobei' apart is its remarkable combination of flavors and textures. The slightly crispy and aromatic rice cracker embraces a gooey, luxurious red bean paste that flows out when broken open, offering a delightful taste adventure.

The product is available in three packaging options:

• - 3 pieces: 00 (tax included 648 yen)
• - 6 pieces: 00 (tax included 1404 yen)
• - 12 pieces: 00 (tax included 2700 yen)

With a prime shopping location and exclusive availability, this is a perfect chance to indulge in a product that represents both tradition and innovation in Japanese snacks.

More About SHIRO SASARAYA

SHIRO SASARAYA is not just about satisfying cravings but also about instilling a sense of joy in every bite. Their commitment to blending rich cultural heritage with modern tastes has resulted in a range of unique rice snacks that appeal to younger generations. By incorporating olive oil and white truffles along with Toyama's famous white shrimp, they have established a rare garden of flavors in the rice cracker market.

Moreover, their dedication to local production is embodied in their philosophy of sourcing ingredients and manufacturing locally, ensuring safety and quality for customers. Through this approach, they aim to provide happiness to everyone who enjoys their snacks.

Company Overview

Founded in 1924, Hinodeya Seika Sangyo Co., Ltd. is dedicated to delivering quality rice crackers that reflect Japan's deep history, culture, and natural bounty. With a capital of 800 million yen and over 347 employees as of February 28, 2025, they continue to thrive in the industry under the leadership of CEO Yohei Kawai.

• - Headquarters: 411 Tanaka, Nanto City, Toyama Prefecture
• - Corporate Website: Hinodeya Seika

Everyone at SHIRO SASARAYA is eagerly awaiting the arrival of curious customers to try 'Antorobei.' This new rice snack is sure to create lasting memories for all who give it a taste!