Shaddy Expands Its Collaboration with Moomin in Fall 2025

In an exciting development for fans of both Moomin and the gift industry, Shaddy Co., Ltd., a leading gift retailer based in Minato, Tokyo, is set to unveil a new series of collaborative products featuring the beloved Moomin characters in October 2025. This latest launch follows the success of their initial collaboration that debuted in April 2025, aimed at attracting a broader fan base.

The forthcoming products will be available through various channels, including the Moomin Shops across Japan, around 2,200 Shaddy retail outlets in all 47 prefectures, their e-commerce platform Shaddy Gift Mall, and other online marketplaces like Rakuten. This extensive distribution network will ensure that fans can access these delightful new offerings, making them perfect gifts for various occasions.

One of the highlights of the new product lineup includes cute cookie tins featuring Moomin and Little My designs. The tins come in two varieties and are adorned with Moomin face-shaped cookies that are almost too cute to eat. After enjoying the treats, these tins can be repurposed as decorative storage for personal items, making them an ideal gift for yourself or loved ones. These cookie tins are priced at 3,240 yen and 1,728 yen respectively, and are already available online.

Additionally, fans can look forward to a charming candy tin filled with Moomin-themed candies, offered in a whimsical round container showcasing the lovable characters. The candies are yogurt-flavored, adding a gentle touch of sweetness – a visual and culinary delight perfectly suited for gifting or personal enjoyment, priced at 1,296 yen.

For a taste of nostalgia, the Moomin Apple Butter Pie draws inspiration from classic apple pie, featuring a cute design that encapsulates the essence of Moomin. Each pie is crafted with white bean paste infused with apple juice, all encased in a pastry shell, making it a delightful treat for oneself or an ideal souvenir. This pie is priced at 1,080 yen and is available for purchase as well.

The newly introduced Moomin pouch comes filled with chocolate crunch treats and features designs of Moomin and Little My. This pouch not only serves as a sweet snack but can also be used as a small storage bag post-enjoyment, priced at 1,980 yen.

A unique offering for the upcoming holiday season is the Moomin Advent Calendar. Designed to brighten your days leading up to Christmas, this calendar features Moomin characters and includes a hidden surprise of chocolate crunch treats. The calendar is available for 1,458 yen, adding a fun touch to festive celebrations.

To enhance the holiday spirit, Shaddy will also release a Christmas-themed ornament can filled with Moomin chocolate crunch, showcasing illustrations of Moomin and friends. These cans will retail for 1,078 yen each or as a pair for 2,156 yen, launching in late November.

Shaddy Co., Ltd. has been a significant player in the gift market since its establishment in 1926 and is on track to celebrate its 100th anniversary in 2026. With an extensive array of products for different occasions and a reputation for excellence, Shaddy remains committed to contributing to the culture of gifting across Japan. As they expand their offerings in collaboration with Moomin, the company aims to spread smiles among both gift givers and recipients, paving the way for the brand's future in the next century. Keep an eye out for these charming new products, which are set to capture hearts across generations.

For more information on Shaddy and their offerings, visit the official website and join their community on social media.