Adore Me and Jordyn Woods Unveil Affordable Loungewear: SOFT TOUCH Collection

Adore Me Launches SOFT TOUCH Collection with Jordyn Woods

Adore Me, an innovative lingerie and lifestyle brand, has teamed up with model and entrepreneur Jordyn Woods to introduce the SOFT TOUCH Collection, marking the brand's first affordable loungewear line. This collection, which went live on September 2, 2025, features a stunning array of 100 versatile styles crafted from three incredibly soft fabrics: Jersey, Pointelle, and Rib. With loungewear that effortlessly fuses comfort and style, this offering caters to those who value both aesthetics and practicality.

A Fresh Take on Loungewear

The SOFT TOUCH Collection symbolizes a new chapter for Adore Me. It includes not only loungewear for women but also introduces stylish men's underwear with coordinating boxer shorts. From bralettes and cami tops to wide-leg pants and rompers, there's something for everyone. The collection encourages mix-and-match styling, elevating the comfort of casual wear to new heights.

Jordyn Woods, a name synonymous with confidence and modern femininity, commented on her involvement, saying, "Feeling comfortable in what I'm wearing is so important to me. It impacts my confidence and how I feel about myself. This collection is called SOFT TOUCH for a reason! The fabrics are so plush and cozy you won't want to take them off." Her influence shines through the collection with pieces designed not just to look good but feel extraordinary too.

Fabric and Design Details

Each item in the collection boasts soft lace trim and a palette of elevated neutrals, designed to transition effortlessly from lounging on the couch to running errands. The Jersey material is both smooth and timeless, ensuring a delightful drape against the skin. The Pointelle knit adds an interesting texture, while the Rib knit achieves a perfect balance of contemporary style and high comfort.

This adaptability makes the SOFT TOUCH Collection versatile enough to curate numerous outfits. Customers can style these pieces together as matching sets or integrate them into their everyday wardrobes, embodying the core essence of the collection: "so soft, so comfortable, so feminine."

Commitment to Comfort and Affordability

Adore Me’s dedication to high-quality loungewear is evident in their attention to detail, which has been rooted in their lingerie heritage. Dani Huxley, Assortment Director at Adore Me, shared insights into the brand's intentions for the collection, emphasizing the comfort derived from the selection of fabrics. "With SOFT TOUCH, we're introducing our most comfortable styles, including men's underwear, at our most comfortable price point. All items are priced under $50 for VIP members, with some styles starting as low as $8.95."

This pricing strategy reflects Adore Me's commitment to making stylish apparel accessible for everyone, regardless of budget. The collection is available in sizes XS to XL, ensuring inclusivity in fit and style.

Launch Celebrations

To commemorate the launch of the SOFT TOUCH Collection, Adore Me is hosting an exclusive influencer dinner on September 10th in New York City. This event aims to bring together media personalities and creators to experience the collection firsthand, amplifying the buzz around this exciting new range.

Available Now

The SOFT TOUCH Collection is currently available on adoreme.com and will also be stocked at major retailers including Macy’s, Nordstrom, and Target, starting September 8th. With the introduction of this collection, Adore Me continues its mission of revolutionizing the world of lingerie and loungewear, making it more accessible and enjoyable for everyone.

About Adore Me

Founded in 2011, Adore Me has transformed from an online lingerie startup into a dynamic DTC brand, accommodating women of all sizes and budgets. Through innovative products and a pioneering Home Try-On service, Adore Me prioritizes sustainable shopping while maintaining its status as a Certified B Corporation. Having joined the Victoria's Secret Co. family of brands in late 2022, Adore Me is poised to continue influencing the apparel space with its commitment to inclusivity and style.