#Japan #Tokyo #Shibuya #Japanese pastries #Asano Bakery

Asano Bakery Expands in Shibuya

Asano Bakery, a time-honored brand with a rich history dating back to 1933, has unveiled its latest branch at Shibuya Scramble Square's Tokyu Food Show Edge. The new location opened on May 15, 2026, and serves as the 18th outlet for this esteemed bakery known for its exquisite bread and pastries.

The origins of Asano Bakery can be traced back to a bustling Tokyo district where many foreign embassies were situated, specifically in Kojimachi. It was here that the bakery began fulfilling the requests of foreign diplomats for authentic Japanese breads. Fast forward to 1944, the establishment ventured into a permanent shop in Karuizawa, which has since become a symbol of quality baking in the region.

Today, Asano Bakery operates three outlets in Karuizawa and 14 in the greater Tokyo area, continually attracting customers with its crafted offerings. The brand prides itself on the philosophy of showcasing the essence of each ingredient used in the baking process, labeling itself as a purveyor of “material itself, and premium”.

Among the bakery’s celebrated items are its classic breads, alongside popular sweet breads found at its Jiyugaoka location. To commemorate this new branch’s opening, the Shibuya store will be offering some exclusive items including matcha-based cakes and curated bread sets designed for patrons to experience a variety of flavors.

The first exclusive item is the “Sayama Matcha and Dainagon Red Bean Rice Flour Cake,” which features premium Sayama matcha mixed with Dainagon red beans, creating a unique Japanese twist on the pound cake. Available only until the end of June, this seasonal treat is priced at ¥378 (tax included), making it a must-try for visitors to the new bakery.

Another highlight includes the “Asano Recommended Bread Set.” This special collection allows customers to sample some of the bakery's most loved items, perfect for gifts or a delightful self-indulgence. This set will be available from May 15 to May 17, 2026, priced at ¥1,400 (tax included).

At the Shibuya branch, patrons can expect to find signature products such as the “Grape Bread” and “Karuzawa Raisin” made from domestic wheat, along with seasonal delights like “Apple Pie” prepared with local Shinshu apples. The bakery’s commitment to quality assurance and innovative recipes continues to draw in crowds, now in the heart of Shibuya.

Store Overview

• - Name: Asano Bakery Shibuya Scramble Square Tokyu Food Show Edge
• - Location: B2F Shibuya Scramble Square, 2-24-12 Shibuya, Tokyo
• - Hours: 10:00 AM to 9:00 PM
• - Closed: Depends on facility's schedule.

Joining the lively Shibuya scene, Asano Bakery emphasizes not only the deliciousness of its products but also their visual appeal. As the bakery continues to expand its influence outside of Karuizawa, it remains a testament to the blend of traditional Japanese baking techniques with modern culinary trends. Don't miss out on experiencing this beloved brand’s rich offerings in a new vibrant setting.