Dr. Brown's Partners with Made4net for Scalable Baby Bottle Distribution
Dr. Brown's Chooses Made4net for Enhanced Distribution Efforts
In a move aimed at improving efficiency and scalability, Dr. Brown's, a well-known brand in the baby care sector, has announced its partnership with Made4net, a leader in Warehouse Management Systems (WMS). This collaboration comes at a crucial time as the demand for baby products continues to soar. With an expanding warehouse operation, Dr. Brown's has turned to Made4net to implement its WarehouseExpert™ WMS technology.
Background on Dr. Brown's
Dr. Brown's is renowned for a diverse range of baby products that include bottles, pacifiers, breast pumps, and various hygiene supplies. The company's commitment to providing high-quality feeding products has earned it numerous accolades, including awards for being the best bottle brand. Their products are recognized not only for their functionality but also for their innovative design, which resonates with modern parenting needs.
The Need for an Upgraded System
Recently, Dr. Brown's expanded its primary distribution center by over 30% to keep pace with growing consumer demand. However, the legacy inventory management system they previously relied upon struggled with the complexity of current operations, especially in managing FIFO (First In First Out) processes, product tracking, and pallet management. Realizing the limitations of the old system, they sought a more adaptable and efficient solution.
Why Choose Made4net?
According to Hank Murphy, IT Operations at Dr. Brown's, the partnership with Made4net was driven by the need for a WMS that could cater to their specific operational requirements.