Tsunagu Group Unveils New Corporate Logo and Promotional Video

Tsunagu Group Holdings, based in Chuo Ward, Tokyo, has officially announced the refresh of its corporate logo and the launch of a new promotional video, effective January 1, 2026. This strategic update aligns with the company's vision to serve as an infrastructure for the recruitment market and its mission of connecting people, businesses, and enhancing relationships.

The Vision Behind the New Logo

At the core of Tsunagu Group’s identity is the belief in the interconnectedness of three elements: people, jobs, and companies. The new logo symbolizes this connection through a design that incorporates three interlocking circles, reminiscent of the letter “T” for Tsunagu Group. The upward design signifies the boundless potential and flexibility that the company embodies as it aims to embrace change in the recruitment sector.

The vibrant orange hue, transitioning towards the right, encapsulates the optimism of unity among people, jobs, and organizations, creating a brighter future ahead. This innovative design reflects Tsunagu Group’s commitment to its medium-term management plan themed “Circular Recruiting,” which will be in effect from September 2026 to September 2030.

The New Corporate Video: 'There is Still More We Can Do'

Accompanying the logo renewal, Tsunagu Group has produced a new corporate introduction video titled 'There is Still More We Can Do.' This video emphasizes the dynamic nature of the recruitment market, the services offered by Tsunagu Group, including Recruitment Process Outsourcing (RPO) and recruitment consulting, and a vision for the future.

Key Highlights of the Video:

1. The Evolving Recruitment Market
In today’s rapidly changing landscape, companies face numerous challenges influenced by factors like a declining population and diverse working styles. The video highlights the need for a new approach to recruitment, addressing how companies can adapt and thrive amidst these changes.

2. RPO: More Than Just Outsourcing
Unlike typical Recruitment Process Outsourcing solutions, Tsunagu Group promotes a broader concept known as Recruitment Process Optimization. By focusing on elements like talent sourcing, candidate selection processes, and efficient human resource utilization, they aim to eliminate inefficiencies and maximize recruitment outcomes for organizations.

3. The Vision of Circular Recruiting
With traditional recruitment approaches becoming less effective in attracting candidates, Tsunagu Group introduces “Circular Recruiting.” This innovative strategy encourages flexible working arrangements where individuals can apply their skills and experiences multiple times throughout their careers, thus fostering a sustainable recruitment environment.

The video is currently available on Tsunagu Group's official YouTube channel, providing insights into the company’s services and future aspirations.

Explore More about Tsunagu Group

For companies grappling with recruitment challenges or looking to refine their hiring strategies, visit Tsunagu Group’s service site. They offer comprehensive support tailored to each organization's unique challenges, from design to implementation and improvement of recruitment strategies.

To learn more about Tsunagu Group Holdings and their mission to address the pressing issue of labor demand and supply by 2030 in Japan, refer to their official URL: https://tghd.co.jp/. With a robust team exceeding 1,000 employees, Tsunagu Group stands out as a solution company leveraging consulting, RPO, and database frameworks to support major organizations.