Poshmark Appoints Its First Chief Revenue Officer to Drive Growth and Innovation

Poshmark's Strategic Move: Welcoming Its First Chief Revenue Officer

In a significant development, Poshmark, a prominent fashion resale platform, has announced the appointment of Elizabeth von der Goltz as its first Chief Revenue Officer. This strategic step, effective January 2026, is aimed at revolutionizing the company's merchandising and revenue strategy.

Von der Goltz is set to oversee diverse functions including merchandising, sourcing, partnerships, customer acquisition, and marketing communications. Her leadership is expected to align the commercial strategy with creative direction, ultimately serving as a revenue generator for Poshmark. This marks an essential evolution for Poshmark as it integrates active merchandising and curated product assortments into its business model.

"Elizabeth's appointment is a landmark moment for us," stated Namsun Kim, Poshmark's CEO. He emphasized that Poshmark's identity lies not only in its tech innovations but also in harnessing creative commercial strategies. By bringing in von der Goltz, Poshmark aims to blend luxury fashion insights with robust global merchandising expertise to enhance brand value and operational efficiency.

Von der Goltz possesses over two decades of experience in the fashion and e-commerce sectors across major cities such as New York, London, and Hong Kong. Her previous roles include senior leadership positions at Bergdorf Goodman where she managed key luxury segments, as well as serving as Global Buying Director for Net-a-Porter, handling extensive teams and shaping their commercial strategies. Most recently, she was the Chief Commercial Officer at Matches Fashion, where she merged omnichannel retail and engaging merchandising strategies.

In her own words, von der Goltz expressed her enthusiasm about joining Poshmark during a transformative era in retail. She highlighted the growing importance of social commerce and circular fashion, indicating a shift towards more sustainable consumption practices. "Resale and vintage items are now essential aspects of shoppers' wardrobes, representing a fundamental shift in how we consume fashion," she noted.

The establishment of the Chief Revenue Officer position reflects Poshmark's transition from a product-driven approach to a more innovative and creative retail experience. This development complements Poshmark's recent hire of Heather Friedland as its first Chief Product Officer, indicating a strong commitment to building a leadership team capable of navigating the dynamics of modern retail.

Poshmark is recognized for its vibrant platform that empowers users to buy and sell fashion items easily, fostering a community spirit since its inception in 2011. With over 150 million active users and considerable market influence, Poshmark continues to innovate within the resale industry.

As Poshmark continues to evolve, the synergy between technological advancement and commercial creativity is poised to redefine brand identities and user experiences within the fashion resale marketplace. This strategic appointment may usher in a new era of growth and engagement for Poshmark and its community of sellers and buyers alike.

For more insights on Poshmark’s journey and updates, visit Poshmark's official website.