#Japan #Tokyo #Galapagos #hacomono #AIR Design

Improving Web Advertising with AIR Design

In the competitive fitness industry, hacomono faced several challenges regarding their existing service offerings. Despite providing a SaaS platform tailored for fitness, they encountered considerable issues with their current LPO (Landing Page Optimization) support services, particularly regarding cost-efficiency. The existing support had a pricing structure tied to advertising expenses, resulting in high costs without yielding the desired performance outcomes.

Challenges Faced by hacomono

The primary challenges hacomono experienced were as follows:

• - Dissatisfaction with Existing Services: Their existing LPO service was deemed high-cost and ineffective, leading to significant concerns over cost-effectiveness.
• - Limitations of In-House Capacities: The company struggled with a lack of designer resources, making it challenging to allocate sufficient manpower for strategic LPO efforts. The internal development of marketing solutions proved difficult and unproductive.
• - Balancing Branding and Results: Striking a balance between their branding initiatives and the need for measurable results from web marketing posed a major hurdle.

Recognizing these challenges, hacomono turned to Galapagos and implemented their advanced service called AIR Design, which uses AI and professional support teams to improve landing page performance effectively.

Features and Results of AIR Design

The AIR Design service provided several targeted strategies aimed at addressing hacomono's concerns. These included:

1. Strategic Design Using AI: By leveraging AI for data analysis and combining insights from a professional team, AIR Design facilitated rapid identification of issues and strategic design implementation.

2. Multiple Landing Pages Tailored to Specific Personas: The team developed several landing pages (LPs) tailored to specific keywords and user needs, moving away from generic LPs to those that resonate more closely with individual user desires.

3. Adapting to Recent Trends: In an effort to improve results through Meta advertising, AIR Design introduced innovative user experiences with swipe LPs, aligning with current digital trends.

Significant Improvements Achieved

The initiatives resulted in notable improvements, summarized as follows:

• - Remarkable Increase in CVR: The conversion rate (CVR) surged from 0.92% to 1.26%, an impressive 1.37-fold increase, thanks to LPs focused on “reservation”-related keywords from search ads.
• - Enhanced Appeal to Target Audience: The bespoke development of LPs, tailored to specific user segments, significantly boosted communication effectiveness with audiences, resulting in improved CVR.
• - Strengthened Internal Collaboration: Sharing success stories from digital marketing across departments fostered better collaboration within hacomono, reinforcing a culture of shared learning and effective strategy implementation.

What is AIR Design?

AIR Design is a service developed by Galapagos that leverages both AI and data analytics to create and improve web advertising creatives. A dedicated team of professionals, including planners and designers, collaborates closely with businesses to achieve meaningful improvements that drive revenue and profitability.

Through extensive data collection and advanced analytical tools, AIR Design formulates high-precision strategies. Based on over 10,000 AB testing results, it generates creatives with a high probability of success. The unique verification tool, AIR Connect, measures effectiveness not merely by CV numbers, but by assessing the actual contribution to sales, ensuring improvements that genuinely yield results.

Learn More

To discover more about AIR Design, visit its service site or view its case studies.

About Galapagos Inc.

Founded in 2009, Galapagos Inc. is a technology company located in Chiyoda, Tokyo, specializing in advertisement creative production and improvement services alongside smartphone application development. With a mission to enhance human qualities through processes and technology, Galapagos aims to revolutionize the digital manufacturing industry.

• - Company Name: Galapagos Inc.
• - Address: 2-14 SP Jinbocho Building 8F, Kanda Jinbocho, Chiyoda, Tokyo
• - Representative: Kenta Nakahira, CEO
• - Established: March 2009
• - Capital: 50 million JPY

For additional information, please refer to the corporate site or the recruitment site.